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Senior Insights Analyst, Category Insights
2 months ago
Senior Insights Analyst, Category Insights
About Us
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target
here .
Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, curious, and accomplished Insights organization. We study consumers and our guests to discover new needs and insights, then craft every interaction to build brand love and drive growth. We are market experts who insist on a clear and cohesive understanding of our business objectives, consumers and our guests, their behaviors, our business strategies, and the competitive landscape to drive growth. Our commitment to partnering both internally and externally enables us to understand consumers and our guests deeply, inform short- and long-term business decisions, and position Target for long-term success within an increasingly competitive environment. Leveraging our collective assets and fostering a healthy, supportive, and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.
A role on the
Enterprise Insights
team means you will be a champion for our current and future guests, inspiring the organization to act in their best interest. You will help partners build consumer-centric strategies and activations. The
Category Insights
team within Enterprise Insights focuses on understanding consumer behaviors, attitudes, needs, and motivations across Target’s core businesses. We provide understanding, empathy, and insight of our guests and consumers in the development of business and communication strategies.
As a Senior Insights Analyst of Category Insights, you will report to the Director of Category Insights and have responsibility for the Essentials & Beauty Pyramid. You will be responsible for designing and executing guest or consumer research to support key initiatives. You will be the primary contact for internal partners and will identify the appropriate research method, data source and vendor/supplier to execute work.
Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
About You
Four-year degree or equivalent experience
0-2 years of work experience in Market Research and/or Consumer Insights
Knowledge of qualitative, quantitative, syndicated and first-party data and insight tools
Ability to analyze consumer data and communicate findings in a clear and compelling way to leaders and cross-functional team members
Strong collaborator and clear communicator who can effectively influence a diverse set of stakeholders
Highly curious and creative problem solver
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