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Demand Generation Marketing Manager
3 months ago
We are a global change marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors: talented people delivering award-winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. The agency, its people and client campaigns have won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.
At the heart of the business is the TEAM LEWIS Foundation (TLF), a non-profit charitable entity. Since its launch in 2021, it has funded over 1,500 causes. The goal is to support 2,025 causes by 2025. The TLF promotes a wide variety of social, cultural, and environmental causes that benefit society. It aims to strengthen the bonds between the creative industries, businesses, government, and non-profits. Community charities are championed by employees, who in addition to financial donations, volunteer their time and skills to leverage effectiveness.
Purpose of the role
As the Demand Generation Marketing Manager for TEAM LEWIS, you will play a pivotal role by taking ownership of generating qualified sales leads and opportunities. You will work across all marketing channels globally, identifying ways to deliver results at targeted customer acquisition costs.
Core Responsibilities
- Planning: plan and drive demand generation activity, overseeing it from execution to analysis.
- Campaign Creation: identify new inbound and outbound marketing activities that deliver a flow of qualified leads while monitoring ROI and optimizing CAC.
- Lead Delivery: deliver against the weekly, monthly, and quarterly lead generation targets.
- Forecasting: support the Global Head of Marketing with the forecasting of quarterly lead generation targets.
- Paid: hands-on management of the paid social, paid search, and retargeting channels.
- Webinars: initiate and manage regular webinars, alongside the event manager and content marketing team.
- Account-Based Marketing: research and develop effective value propositions and messaging for target accounts and verticals. Create and execute an ABM plan to ensure the delivery of high-value content at the optimal moment in an account 's discovery and sales journey, capturing, and nurturing leads.
- Analysis: define success metrics and own the performance analysis of demand generation activities, ensuring ongoing optimization, and analyze marketing and sales data to develop insights and make recommendations on areas for optimization to meet sales targets.
- Budget Management: track marketing campaign ROI and control the allocation of marketing spend based on past performance, adjusting planned budget allocation in line with annual sales objectives.
- Lead Management: track lead lifecycle and conversion rates from inquiry to closed deal through our marketing automation platform.
- Lead Tracking: work closely with the marketing operations team to set up appropriate lead management, scoring, and reporting processes with SharpSpring.
- Are an excellent marketer with experience partnering with sales teams to drive leads through multi-channel outbound and inbound marketing campaigns.
- Are experienced working cross-functionally with various marketing teams to coordinate campaigns from end to end.
- Can manage marketing budgets, allocating, and optimizing spend across tactics, and forecasting results.
- Have experience using CRM systems, and marketing tools such as Marketo, Eloqua, Google Analytics.
- Are a self-starter and work well under pressure in a high-growth environment that is constantly changing.
- Have an expert understanding of demand generation and a track record of owning campaigns and driving pipeline growth.
- Can demonstrate excellent communication skills, including data crunching and storytelling.
- Are analytically inclined, with exceptional project management skills, and rigorous attention to detail.
- Have integrity, humility, are self-driven, can think globally and work well in a team setting.
This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.
The expected salary range for the Demand Generation Marketing Manager position is between $76K - $115K. Base annual salary is determined by factors such as location, experience, and expertise.
TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.
Department Sales and Marketing Role Marketing Locations San Francisco CA, Chicago IL, Boston MA, San Diego CA, Washington District of Columbia Remote status Hybrid
