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Marketing Brand Coordinator

2 months ago

Midland, United States mfcu Full time

Do you have a passion for promoting Brand awareness? Do you thrive in a fast paced environment with the ability to deliver results under time sensitive situations? Do you enjoy working autonomously and collaboratively? Members First Credit Union is seeking an Marketing Brand Coordinator with experience in developing website content, email campaigns, and working on projects . This position has hybrid potential. Apply today

We will empower you to be the best version of yourself while helping you maintain a positive work/life balance. We believe in purpose, belonging and joy; when our people find this in their work and the people they work with, amazing things happen. We encourage a better tomorrow by being trustworthy, caring and enthusiastic. Come join our community

MARKETING BRAND COORDINATOR I

Exempt/Non-Exempt

Reports to: Marketing Leader

Position Overview

The primary purpose of this position is to assist Members First Credit Union to deliver on its mission: To encourage a better tomorrow. To achieve this mission, the position must deliver on our brand promise: We believe in you. Our promise is to be trustworthy, caring, and enthusiastic to help you succeed. You will do this by living out our core values in every service contact to both internal and external members.

Essential Duties

  • Develop, implement, track and optimize marketing initiatives, projects, and campaigns for the credit union, both digital and traditional, to promote and build brand awareness of the credit union and its products and services.
  • Lead in the development and management of website content.
  • Build and manage email campaigns and marketing automation for member journey mapping and email marketing campaigns. Provide relevant insights to appropriate team members and offer solutions to increase engagement.
  • Be a visible presence in the communities we serve by participating and/or assisting with community relations activities.
  • This is a hybrid position with the expectation of 3-days in the office.
Duties and Responsibilities

The following statements are intended to describe the general nature and level of work being performed by this position.It is not intended to be an exhaustive list of all duties, responsibilities and skills required of this position.Other duties may be assigned to meet business needs.
  • Provide content creation support, including writing, designing, revising, capturing, filming or editing marketing materials, forms, or video content.
  • Develops content for social media to build brand awareness of the credit union.
  • Monitor and manage a variety of social media accounts - promote products and services, engage with our members and community, respond to comments and inquiries.
  • Manage branch lobby screen TV marketing and on hold phone messages with Works24 vendor.
  • Performs marketing research as needed.
  • Design print and digital creative content as needed with Adobe Creative Suite and/or Canva.
  • Utilize photography and videography skills to capture authentic imagery to be used in all marketing pieces. Build and maintain a library of visual content from branch areas and communities we serve.
  • Responsible for managing targeted products and service campaigns through matrix program; plans, writes, and designs marketing materials.
  • Create and update content on website, update rates as needed.
  • Generate, edit and share content through the M1 Blog that connects with our members and communities. Write compelling copy, design graphics, and coordinate with other team members to ensure content is continuously updated and relevant.
  • Assist with developing content for Youth programs.
  • Completes other duties as projects as assigned.
Qualifications and Expectations

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the expectations of the person performing this job.
  • Be a brand and culture advocate 100% of the time.
  • Self-starter, strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of new digital marketing specific technology tools.
  • Team oriented with the ability to work autonomously when necessary.
  • Strong aptitude for collaborating, listening, understanding, and building positive relationships.
  • Passion for making a positive difference and working in a mission-driven culture.
  • Ability to apply both analytical and creative thinking to business challenges.
  • Ability to thrive in a fast-moving environment.
  • High level of written and verbal communication skills.
  • Excellent attention to detail.
  • Ability to make engaging presentations to groups.
  • Presents a professional image.
  • Maintains high level of knowledge of credit union culture, membership make-up, markets, products and services.
  • Remain current regarding website best practices, website management applications, and solutions, industry trends, and emerging technologies.
  • Willingness to work nights and weekends as needed.
  • Outgoing personality with ability and willingness to offer new ideas and work with all levels of the organization, including members.
  • Desire to pursue and attend opportunities for professional development.
  • Courtesy, tact, and diplomacy are essential elements of the job. Work involves personal contact with others inside and /or outside the organization generally regarding routine matters for purposes of giving or obtaining information, which may require some discussion.
Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Move items, equipment and tools up to 25 pounds.
  • Must be able to remain in a stationary position during shift or must be able to remain at work station for long periods of time.
Work Environment
  • Must maintain a neat and orderly work area.
  • Routinely clean and disinfect work areas (i.e. teller stations, desk surfaces, phones, electronic equipment).
  • Protect the confidentiality of credit union staff and members by locking door or removing items from desk/workstation when away.
Education and Experience
  • A Bachelor's degree in Marketing, Communications, Business or related field
  • Minimum of two to three years of related professional experience
  • Must possess excellent oral and written communication skills
  • Advanced skills in Microsoft Word, Excel, Outlook and Adobe Creative Suite


Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)