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Demand Generation Manager

3 months ago

Austin, United States Rillion AB Full time

Demand Generation Manager – Austin, Texas

We are looking for a Demand Generation Manager to join our team in Austin, Texas. About Rillion

Rillion is a global company founded in Sweden with 30 years’ experience in the AP Automation industry. We help finance professionals transform how they manage invoices by digitalizing and automating the entire process. By removing the manual steps of invoice handling, we enable finance teams to save time and effort, reducing the possibility of human error. Because we’re AP professionals ourselves, we understand how to give our customers everything they need, and nothing they don’t. Together with our new investors at Altor, we´re on a journey to expand in our home markets, while entering new territories. To complete our mission, we need more talented Rillionaires Demand Generation Manager – Austin, Texas

As our Demand Generation Manager you will be the driving force behind crafting, initiating and executing on various end-to-end multi-channel activities and campaigns to drive increasing volume of high intent leads, deals creation, marketing pipeline and inbound ARR for our US market. Experimentation is in your DNA, you are passionate about growth and all the different ways there are to create brand awareness and demand generation, using different marketing tactics. Working closely with US Sales team to make sure high intent leads are taken care of, converted through the funnel to deals creation and ARR as well as follow up on performance and market insights. You will be part of a small, agile and efficient Demand Generation team consisting of specialists within Performance Marketing, Marketing Ops, Lifecycle Marketing, and Content creation. Typical assignments include, but not limited to: Execute on the global demand gen strategy, but tweak it as you see fit the US market to best create growth in your market Together with the rest of the Demand Gen team plan, build and execute on different demand gen programs (e.g. paid advertising, events, ABM, content collabs, review sites, paid affiliates, communities/networks activities and other sources/channels) from strategy development to theme conceptualization, content procurement, copywriting, scheduling, logistics, and promotions. We have a lot of content developed, you will find new creative ways to distribute existing or repurposed content to drive demand Continuously running experiments and work with optimization, tracking, measuring and analysis Work towards clearly set targets, budget and relevant KPIs for all channels and ensure each activity delivers on ROI. Measure and report on the success of demand generation activities, using full funnel metrics from leads to pipeline to revenue as well as multi touch attribution insights Staying up to date with our key Ideal Customer Profiles (ICPs), leveraging their unique differentiation in positioning and messaging across campaigns. You closely follow market trends within the demand gen domain, keep a close eye on competitors and is always one step ahead in terms of our own demand gen strategy, execution, and analysis Close collaboration and building relationships with your own peers in the Marketing team as well as Sales, Product, RevOps, Customer Success and other stakeholders internally as externally Requirements: Proven track record within demand generation or similar growth/revenue generation methodologies 3-5 years of experience with demand generation/growth/digital marketing or similar role (preferably within SaaS/B2B Tech) Ability to thrive in a dynamic and fast-paced environment, adjusting strategies as needed. Highly collaborative as you will partner with content, design, revenue operations, product marketing, lifecycle marketing on a daily basis. Creative and analytical, data-driven and can test, implement and measure while coming up with new ideas on a regular basis. Understanding of the B2B sales process Self-motivated, team player with a growth mindset Experience with HubSpot is a plus What we offer: Competitive pay and commission plan Medical, dental, and vision health benefits 401k matching Life insurance Hybrid work schedule (3 days a week in office) Opportunity to work in a fast-moving, high-growth SaaS company Pay range: Exact compensation may vary based on skills, experience, and location. AP Automation for your peace of mind- we got this.

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