Senior Director, Demand Generation

1 month ago


Austin, United States Squire Technologies Full time

Job Duties and Responsibilities Develop and implement a multi year demand generation strategy aligned with overall marketing and growth objectives Work cross functionally with Sales, Product, Finance, RevOps and Operations teams to align demand generation strategy and drive strong performance Develop strategy and serve as leader in establishing a strong marketing technology stack and tracking technology to support demand generation and ongoing marketing efficiency Analyze marketing data, digital marketing and demand generation performance to identify areas for improvement and optimization and optimal revenue extraction Work closely with the RevOps and Finance team to improve attribution, forecast, and report on ROI, and communicate results to leadership with actionable insights Determine investment strategy and growth breakdown between Sales-led high-value customers and our high-volume, lower-margin PLG customer acquisition strategies and define operations for lead routing and actioning Plan and execute demand generation and scaled acquisition campaigns across all key marketing channels to generate high-quality customers Establish KPIs and metrics for demand generation initiatives in alignment with our commercial, sales and finance teams Collaborate with RevOps to determine ICP and refine GTM strategy for optimal revenue generation. The duties and responsibilities outlined above are not a comprehensive list and additional tasks may be assigned from time to time based on business needs. Requirements and Qualifications 7+ years experience demand generation and customer growth strategy with a focus on scaled B2B acquisition Demonstrated ability to work effectively across sales, marketing, product, revenue operations and finance to align GTM strategy and optimize growth outputs Experience standing up Demand Generation function in a high-growth scale-upExperience developing growth strategies against multi-segment acquisition paths (namely sales and PLG) Excellent analytical skills and deep understanding of marketing data, attribution and tracking Hands-on experience in standing up scalable marketing tech stacks that drive ongoing marketing performance and efficiency Strong business acumen with a proven ability to craft demand generation strategies that are in alignment with product roadmaps and marketing and sales strategy Experience establishing the attribution and performance measurement frameworks to assess the effectiveness and efficiency of marketing Experience bridging B2B demand generation programs with scaled product-led growth initiatives ###



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