Category Insights Analyst
2 months ago
Overview
Good people, working with good people, for our common good.
Sound good?
KeHE-a natural, organic, specialty and fresh food distributor-is all about 'good' and is growing, so there's never been a more exciting time to join our team. If you're enthusiastic about working in an environment with a people-first culture and an organization committed to good living, good food and good service, we'd love to talk to you
Primary Responsibilities
The Customer Insights & Growth Solutions Analyst is a key asset to KeHE’s Marketing Team. This position is responsible for supporting the Director and Manager of Customer Insights & Growth Solutions in the development of customer recommendations and presentations. This position will also engage and coordinate the efforts of key stakeholders and subject matter experts to meet the scope & deadlines of projects. As with all positions at KeHE, we expect that all actions will be consistent with KeHE’s Mission, Vision and Values.
Essential Functions
Working cross functionally with the retailer category growth management and assortment team
Research quantitative information to support innovative merchandising solutions
Compile actionable qualitative information to develop customer solutions
Utilize syndicated data portals to mine and extract information for customer presentations
Create demographic clustering to determine highest potential customer store opportunities
Analyze customer assortment to determine voids & establish a priority ranking
Manage project to ensure timelines, progress & deliverables are clearly communicated & completed
Assemble & proof final presentations for accuracy & consistency
Evaluate past performance of presentations & projects to ensure ROI potential is maximized
Develop and support tracking of assortment changes and analyze planogram success.
Support other functional groups within marketing department on an as needed basis (e.g. Our Brands and Events & Publications teams)
Minimum Requirements
4-year Bachelor’s Degree in Business or related field of study.
A minimum of two years of related experience in quantitative sales & general business analysis.
Qualifications / Additional Skills / Aptitude
Proven record of fact-based decision making using Nielsen, IRI, Spins, Spectra, & other syndicated purchased data.
Experience with grocery category management, the consumer package goods industry, and/or the grocery industry are a plus.
Willingness to take initiative on projects with minimal supervision.
Ability to effectively communicate findings & recommendations in writing to internal audiences as well as external manufacturers, brokers & conventional & natural customers.
Demonstrated skill & competency with all Microsoft Office software.
Ability to multi-task in a very fast-paced business environment.
Capacity to learn & process quickly.
Possess a sense of urgency & attention to accuracy & detail.
Ability to effectively manage a wide variety of tasks simultaneously & often with time conflicting pressures.
Working knowledge of Planograms (POGs) and POGs process
Experience with query writing and/or IBM Cognos Connection a plus.
Demonstrated ability & willingness to work flexible hours, including some weekends.
Ability & willingness to travel (about 10-15%).
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