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Manager, Influencer
4 months ago
Monumental Sports & Entertainment (MSE) is one of the largest integrated sports and entertainment companies in the country with one of the most diverse partnership groups in all of sports. MSE owns and operates seven major and minor sports teams: 2018 NHL Stanley Cup Champion Washington Capitals, NBA's Washington Wizards, WNBA's 2019 Championship Washington Mystics, NBA G League's Capital City Go-Go, 2021 & 2020 NBA 2K League Champion Wizards District Gaming and Caps Gaming, an esports sub-brand of the Capitals. Additionally, it holds a significant investment in a seventh professional team, Team Liquid, an endemic esports team owned and operated by aXiomatic, in which MSE is an investor.
In September 2022, MSE acquired the regional sports network, then-called NBC Sports Washington and newly rebranded as Monumental Sports Network. Monumental Sports Network now holds the exclusive local television media rights to Capitals', Wizards', and Mystics' games. The network is both a linear channel and a digital operation. Prior to acquiring the linear platform, the digital platform was launched by MSE in 2016, as the first-of-its-kind regional sports network for digital, mobile, and streaming platforms. Those linear and digital platforms are now combined and join Caps Radio, Wizards Radio, MSE Outdoor and Monumental Productions for a full suite of six media enterprises.
In addition to Capital One Arena - a venue which hosts 3M+ visitors across over 250 events annually, MSE also manages MedStar Capitals Iceplex (training facility for the Capitals), MedStar Health Performance Center (training facility for the Wizards, Mystics, and Go-Go) and EagleBank Arena (a 12,000+ live event venue on George Mason University's campus).
In July 2020, MSE partnered with William Hill (subsequently acquired by Caesars Entertainment) to open the first ever in-arena sportsbook in North America, now called Caesars Sportsbook. The space now also boasts a destination culinary experience, Guy Fieri's DC Kitchen + Bar.
MSE opened "District E powered by Ticketmaster" in the spring of 2023, a flagship esports and entertainment venue. This 14,000-square-foot live-event theater offers a 365-day-a-year series of immersive experiences in esports, music, culinary excellence, event programming, and community events.
MSE proudly promotes its core values for all those that interact with the company. As a member of our team:
You will provide first-class customer service and value for our fans.
You will champion a double-bottom line that engages, unifies, and gives back to the community we serve.
You will work tirelessly to build generationally exceptional teams that compete for championships year after year and create lifelong memories for our fans.
You will measure performance with specific objectives and metrics and our analysis and decisions are compelled by data.
You will prize leadership, but you should value teamwork and collaboration and transparency even more. We treat each other with respect. We act with honesty and integrity. We remain humble.
You will innovate. We are nimble and first to market. We are not averse to risk.
You will have fun. We are in the business of happiness.
Position Overview:
The Manager, Influencer & Brand Marketing is responsible for developing authentic connections with influential fans, local creators, and celebrities to amplify the Wizards brand and support revenue goals through content creation. This role will also support Wizards brand elements that connect to the local community and culture including fashion, art, and team lead events.
Are you passionate about building a brand through innovative marketing? We'd love to hear from you
Responsibilities:
From ideation to execution, define creator strategies for campaign initiatives that authentically engage creators and communities and drive brand and revenue results via a curated activation calendar.
Identify new influential fans, local connectors, and celebrities in order to create meaningful content that resonates with their audience, drives attention to the Wizards brand, and supports growth audience segments.
Collaborate with all departments and business units to support revenue, partnership, and brand goals. Find creators and communities who align with strategy.
Negotiate influencer contracts, handle ticket and apparel requests, and act as the host and contact for creators on game day.
Effectively track, analyze, and report social and influencer metrics. Continually make optimizations that improve performance and efficiency of campaigns.
Keep up to date with creator regulations, social media platform changes, and content creation trends and landscape.
Collaborate with organic social media team, influencers, and celebrities to brainstorm new ideas and opportunities to be posted on Wizards social accounts.
Manage and scale organic gifting efforts; while building and completing a retention/replenishment program.
Support the execution of organization-wide brand projects including retail collaborations, commissioned art activations, and large-scale events.
Serve as the primary lead for marketing-led event planning including Draft Party, player fashion show, and all potential future events.
Support the larger Marketing team in org-wide working group settings, including participation in discussion and driving next steps.
Minimum Qualifications:
Bachelor's degree.
4+ years of experience in branding, experiential marketing, influencer, or talent marketing.
Excellent written and verbal communication skills and proofreading skills. Outstanding attention to detail.
Knowledgeable about the latest technology and social media trends and tools.
Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign and After Effects).
Organized, detail driven, and is an outstanding teammate.
Strong work ethic and ability to complete projects in a timely manner.
Excellent time management and interpersonal skills.
Flexibility to work evenings, weekends, and holidays as needed for gameday duties.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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