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Product Marketing Manager
2 months ago
Overview
As a Product Marketing Manager, you serve as the voice of the buyer for Rithum’s Retailer Delivery Solutions. You drive the work responsible for developing effective positioning, messaging, differentiation and related content, impactful marketing and sales content, and market intelligence, and drive insight-based enablement across internal teams. The Product Marketing Manager will own, develop and execute major product launches, working closely with sales, revenue management, product, marketing and customer success to drive business growth, positive customer outcomes, and achieve financial goals.
Responsibilities
Define positioning, go-to-market messaging and launch plans for Rithum's Retailer Delivery platform that unlocks meaningful value for our retailers and contribute to key growth goals.
Develop differentiation that displays Rithum’s leadership position versus buyers’ other purchase options; develop plans for distributing these assets internally and externally. This includes conducting win and loss interviews.
Perform detailed market opportunity analysis, including market research, segmentation, key trends and changes, buyer personas and competitive analysis.
Drive product launches by codeveloping launch plans and managing the cross-functional implementation of the plans.
Create relevant, impactful, and timely marketing collateral including sales presentations and pitch decks, sales tools, product data sheets, web content, webinars, blogs, product differentiation, social media and more. Some of these assets you will be expected to develop on your own while other assets you will codevelop with other teams.
Develop and maintain internal sales tools that clearly communicate competitive differentiators, objection handling and positioning strategies.
Contribute to growth marketing efforts by delivering product content and participating in activities for the marketing programs that drive demand for Rithum’s products.
Understand the market, the competition and how Rithum wins, and play a leading role in sharing this knowledge with other team members including conducting regular enablement sessions.
Mentor and provide coaching to Product Marketers across the team.
Qualifications
Minimum Qualifications
Minimum of 8 years of experience in product marketing, product management, or related field.
Relevant experience in ecommerce tech, retail tech, data integration, data automation, enterprise software and Software-as-a-Service (SaaS).
Ability to distill complex topics into value propositions, concepts, visuals, terms and phrases that resonate with the core buyer persona.
Experience developing positioning, messaging, and differentiation from the buyer’s perspective.
Excellent written and verbal communication and presentation skills including the ability to create a full product marketing bill of material and deliver effective presentations to internal and external audiences.
Strong project management skills, including ability to own projects from start to finish.
The ability to work autonomously across internal stakeholders.
The ability to influence others and be a strong, consistent, and clear voice at the table.
Proven success working with product management to support product strategy, direction and launches.
A demonstrated history of partnering with sales to drive pipelines and increase win rates.
A sharp eye for detail and proven project management and operational skills.
Preferred Qualifications
Bachelor's degree in marketing, product marketing, business administration or related field.
Knowledge of the e-commerce industry, B2B Commerce, B2C Commerce, Marketplaces, Dropship, Third Party (3P) retailing.
Knowledge of merchandising, ecommerce, and retail supply chain management.
Knowledge of networked, two-sided business models and data integration value propositions.
Experience working in product marketing roles at scaled tech companies.
What it’s like to work at Rithum
When you join Rithum, you can expect to work with smart risk-takers, courageous collaborators, and curious minds. As part of the Rithum team, you are valued, supported, and included. Guided by a transparent culture and accessible, approachable leadership, we offer career opportunities aligned to your ambitions and talents. To ensure work and life balance works for you, we also offer an array of resources to support you and your families, including comprehensive benefits and wellness plans. At Rithum you will:
Partner with the leading brands and retailers.
Connect with passionate professionals who will help support your goals.
Participate in an inclusive, welcoming work atmosphere.
Achieve work-life balance through remote-first working conditions, generous time off, and wellness days.
Receive industry-competitive compensation and total rewards benefits.
Benefits
Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
A 6% 401(k) match
Competitive time off package with 20 days of Paid Time Off, 9 paid company holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and a paid volunteer day
12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
Accident, critical illness, and hospital indemnity insurance
Pet insurance
Legal assistance and identity theft insurance plans
Life insurance 2x salary
Access to the Calm app, MoveSpring, and Employee Assistance Program
Remote work stipend for internet, cell phone, office furniture and supplies
Culture and team-building activities
Tuition assistance
Career development opportunities
Charitable contribution match up to $250 per year
Rithum is an equal opportunity employer. We celebrate diversity and are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other protected characteristic. All employment is decided on the basis of qualifications, merit, and business need.
We're committed to providing reasonable accommodations in accordance with the law for qualified applicants. If you require assistance due to a medical condition or need support accessing our website or completing the application process, please reach out to us by completing the
Accommodations Request Form . Your comfort and accessibility are important to us, and we're here to ensure a seamless experience as you explore opportunities with our team.
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