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Digital Marketing Intern

3 months ago

Boulder, United States Zeal Optics Full time
At ZEAL, we believe work is more than what you do to earn a living. It's part a part of who you are.

Based in Boulder, CO, our team is composed of talented, passionate individuals that connect the dots between their work and their passion. If you are interested in joining ZEAL, submit your info through our on-line application process.

The position of DIGITAL MARKETING INTERN for Zeal Optics will provide an opportunity to gain digital, social, ecommerce and general marketing experience through a variety of activities aimed at growing the Zeal Optics Brand and online sales.

The core responsibilities of this role will be to work to support the fine tuning of zealoptics.com, social media efforts, e-commerce partners' sites and Zeal on other platforms including Amazon, Outdoor Prolink, ExpertVoice and Myagi; as well as overall support of the business and learn about real-world applications of digital and traditional marketing. As an intern the goals are to build skillsets that will be applicable in the future working environments.

The person will be responsible for communication through multiple avenues. Below is a description of the core responsibilities. They will report to the digital marketing executive team. Core skillsets include proficiency in Microsoft Office Suite, Adobe Suite, Powerpoint, Photoshop, Illustrator, html, and other web languages.

The ideal candidate will:

  • Have a strong understanding of the digital marketing and e-commerce landscape
  • Have a strong desire to experiment with new digital platforms
  • A good understanding of all social media platforms
  • Have the attention to detail necessary to translate static design files, wireframes, and rough prototypes into beautiful, usable web experiences.
  • Be a self-starter and project focused
  • Understand the importance of branding and be able to follow brand guidelines and voice
  • Willing to help with other projects as needed
  • Participate in brainstorming sessions for new project concepts
  • Assisting with company brand development
Schedule & Pay
  • The timeframe for this internship is approximately June - December 1st, 2024
  • This is a paid internship. Maximum weekly hours of 25 per week.
  • The starting pay for this internship is $20/hour.


WEB LAYOUT

This person will gain an understanding of ZEAL's online infrastructure and handle tweaks, small updates, and ensure a cohesive user experience.

E-COMMERCE SUPPORT

This person will also ensure that all product is up to date online and help develop and execute online sales strategies across all Zeal channels, including those of outside e-commerce retail partners.

PR/SOCIAL MEDIA

This person will be called upon to understand how the PR infrastructure influences both internal brand members and external consumers. The consumption of data and the understanding of planning will help this person to better achieve an understanding of how PR influences a brand. They will be working with the brand to create reports, present findings, pitch concepts and refine planning for the summer PR activations.

REPORTING

This person will report directly to the digital marketing executive team and will be required to file weekly reports based on the specific projects they are working on. Detailed reporting is critical so that we are able to learn more about our current strategy and evaluate their progress. At times this person will work with many different members of the Zeal Team and ensuring a professional demeanor throughout is key to a successful summer internship.

Work Shift:
1st Shift (United States of America)