Integrated Marketing Specialist

1 week ago

Boulder, United States ATR International Full time

The Sr. Integrated Marketing Specialist leads brand building and the adoption of technologies through integrated campaigns across the Acute Care & Monitoring operating unit. Reporting to the Director, Global Integrated Marketing, this role works across the Acute Care & Monitoring Operating Unit from strategy creation to flawless execution with an emphasis on building brands and developing integrated marketing programs to drive growth.

  • This role develops personas, understands media consumption habits, and outlines the customer journey
  • Working with agencies and internal creative & digital teams, the role guides the creation of tailored, meaningful content, campaigns, and media plans to bring brand strategies to life across touchpoints and audiences. Partnering with regional marketing leaders, the Sr. Integrated Marketing Specialist ensures consistent adoption of campaigns and materials globally
  • With an exceptional ability to navigate the matrix, this role collaborates broadly on new product launches and strategic initiatives. Having a downstream marketing mindset, strong digital marketing acumen, and a track record of innovative thinking, this role develops, implements, and measures marketing plans to achieve business goals.


Responsibilities may include the following and other duties may be assigned.

  • Develops and implements enterprise-wide, integrated marketing programs
  • Develops the business case, strategies, budgets, executions, measurement and ongoing enhancements to meet the company's reputational and growth objectives
  • Leads sponsorship and/or partnership strategies, including concepting, evaluation, creation and activation efforts
  • Oversees the creation of all types of content to achieve Client's reputational and messaging aims
  • Utilizes omni-channel marketing models incorporating paid, owned, earned and shared content strategies
  • Develops reputational KPI's, listening tools and the strategies for tracking and measuring program impact on reputation on a corporate, regional or global basis
  • Leverages insights to strengthen programs and build new strategies
  • Builds and maintains stakeholder contact programs and databases to directly connect and share MDT's point of view and insight to the right audiences


Top 3 Tasks or Responsibilities in scope for this role:

  • Mapping the customer journey with what messages and materials are to be delivered at each stage of the journey
  • Identifying relevant channels for the launch or key initiative while partnering with other functional team members on execution (ex. tradeshows, digital, social media)
  • Content development through execution (writing creative briefs, briefing internal and external creative partners, gaining stakeholder alignment on the materials, routing through Veeva for medical, legal, and regulatory approval, disseminating final materials to regional marketing teams)
  • The majority of time is spent delivering and overseeing the projects – from design to implementation - while and adhering to policies, using specialized knowledge and skills normally acquired through advanced education


Top 3 things the manager is looking for in a candidate’s experience:

  • Developing integrated marketing & communications plans reaching healthcare professionals (not consumers) – resumes should have metrics showing demonstrated results of those plans
  • Ability to navigate a heavily matrixed structure (selected candidate will regularly have 15-20 stakeholders per project)
  • Knowledge of Veeva or similar regulated approval system
  • Education Required: Bachelors degree
  • Knowledge of WorkFront or similar creative project management system
  • Years’ Experience Required: 4yrs
  • Experience planning omni-channel content



Preferred Knowledge and Experience

  • Experience marketing to healthcare providers
  • Experience developing customer journey maps
  • Strong editorial skills


Location: Boulder, CO

Duration: Contract, 8+ months

Hourly Rate: $45 - $50

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