Director of Growth Marketing

1 day ago

Boulder, Colorado, United States TIFIN Full time
About TIFIN

TIFIN is a fintech platform that's changing the way consumers shop for investments. Our mission is to create engaging wealth experiences that better financial lives through AI and investment intelligence powered personalization.

Job DescriptionDirector of Growth Marketing

We're seeking a seasoned Director of Growth Marketing to join our Magnifi go-to-market team. As a key member of our leadership team, you'll own the growth marketing function and drive new customer acquisition marketing efforts. Your focus will be on designing, implementing, and optimizing scaled paid advertising campaigns across digital & offline media, affiliates, and referral.

Key Responsibilities
  • Own ideation, strategy, and execution of performance marketing channels to drive efficient subscriber acquisition and revenue growth.
  • Launch, optimize, and scale campaigns across channels like Google (Search, YouTube, UAC), Meta, Apple Search Ads, and affiliate marketing for both app and web.
  • Own and manage the marketing budget effectively and allocate investments to maximize ROAS and LTV:CAC.
  • Ideate new growth opportunities, channels, and manage new and existing affiliate partner relationships.
  • Analyze campaign performance, derive actionable insights, and make data-driven decisions to optimize results and share learnings across the organization.
  • Experiment with new channels, ad formats, targeting, and creative approaches to enhance campaign performance.
  • Collaborate with the creative team to develop ad creatives and messaging that resonate with target audiences.
  • Partner with product and analytics teams to track and report key performance metrics, including CAC, LTV, ROAS, and conversion rates.
  • Lead A/B testing initiatives for landing pages, app store pages, ad creatives, and audience targeting.
  • Stay updated on industry trends, platform updates, and growth marketing best practices.
  • Manage relationships with external partners, including ad and affiliate networks.
  • Collaborate with stakeholders across Growth, Product, Engineering, Data Science, Analytics, and Marketing to improve processes and performance.
Requirements
  • 5+ years of experience in customer acquisition for direct-to-consumer, fintech, or similar industries, with a strong track record across media, affiliate, and referral channels.
  • Proven ability to scale acquisition programs while maintaining efficient LTV ratios and payback periods.
  • Strong analytical skills, with expertise in growth marketing metrics, testing methodologies, driving experimentation roadmaps, and capturing actionable insights.
  • Bachelor's and Master's degrees in Statistics, Data Science, Marketing, Economics, or a related field.
  • Experience developing marketing assets with creative agencies or internal studios.
  • Deep understanding of customer acquisition strategy and growth marketing concepts (e.g., attribution, incrementality, diminishing returns).
  • Ability to articulate technical requirements to Product, Engineering, and Data Science teams.
  • Customer-first approach with strong cross-functional collaboration skills.
  • Familiarity with app-based marketing and mobile attribution platforms (e.g., AppsFlyer, Branch).
  • Proficient in marketing tools such as Google Analytics, Meta Ads Manager, Google Ads, and Google Sheets.
  • Excellent communication and project management skills, with the ability to collaborate effectively across teams.
  • Self-starter with a passion for growth marketing and a desire to thrive in a fast-paced, high-growth environment.
What We Offer
  • Competitive salary range: $160,000 - $200,000.
  • Performance linked variable compensation, including equity.
  • Medical, dental, vision, life, and disability insurance.
  • Flexible Spending Account (FSA) and Health Savings Account (HSA).
  • 401(k) Retirement Plan.
  • Flexible PTO policy and Company-paid holidays.
  • Parental Leave: 12 week paid maternity, 4 week paid paternity leave.
  • Corporate Social Responsibility and volunteering opportunities.
  • Access to our Chief Mindfulness Officer, including 1:1 personal coaching for rising stars.
  • Company-sponsored events like Qi Gong, Lunch & Learns, Development Workshops, Dinners, Happy Hours, and more.
  • The ability to make a real impact in an incredibly fast-growing organization.
Location

While we have team centers in New York City, San Francisco, Charlotte, and Mumbai, TIFIN is headquartered in Boulder, CO and our preference is to build the team here whenever possible, so relocation packages are available for any candidate willing to relocate to the Boulder area.

TIFIN is proud to be an equal opportunity workplace and values the multitude of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

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