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Strategic Marketing Product Manager

2 months ago

Boulder, Colorado, United States Antech Diagnostics Full time
About the Role

We are seeking a highly skilled and experienced Marketing Manager to join our team at Antech Diagnostics. As a Marketing Manager - Preventive Care and Customer Engagement, you will play a key role in developing and implementing marketing strategies to increase compliance with diagnostics recommendations in veterinary clinics.

Key Responsibilities
  • Market Research and Insights
    • Conduct market research to understand the needs and behaviors of veterinary practices regarding diagnostics compliance.
    • Use these insights to inform program development and marketing strategies.
    • Stay abreast of industry trends, emerging technologies, and shifts in veterinary medicine to continuously adapt and improve marketing strategies.
  • Program Development and Implementation
    • Lead the creation and execution of industry-recognized education and marketing programs aimed at increasing compliance with diagnostics recommendations in veterinary clinics.
    • Develop strategies to effectively compete against major industry players, identifying unique selling points and value propositions.
    • Ensure these programs are tailored to meet the needs of different clinic sizes and types.
    • Regularly evaluate the effectiveness of marketing programs and initiatives, using metrics to measure success and inform future strategies.
  • Collaboration with Sales and National/Corporate Accounts Teams
    • Work closely with the sales enablement, sales teams, and national/corporate account teams to ensure effective implementation and uptake of compliance programs.
    • Provide necessary training, materials, and support to sales representatives and account managers.
  • Cross-Functional Collaboration and Stakeholder Communications
    • Work closely with Capital Equipment and Products, Reference Lab and Services, and Development, Sales/Sales Enablement, Marketing/Marcomm, National Accounts, and Senior Leadership audiences to ensure alignment of marketing strategies with product development and sales goals.
    • Maintain effective communication with internal and external stakeholders, including presentations to executive teams and participation in industry events.
  • Budget Management
    • Manage the marketing budget, ensuring resources are effectively allocated to achieve program goals and deliver a strong return on investment.
Requirements
  • Education and Experience
    • Required Qualifications:
      • Bachelor's degree in marketing, Business Administration, or a related discipline, with specialization in healthcare marketing an added advantage.
      • 3+ years of marketing experience in healthcare, veterinary diagnostics industry/research, and/or large/multi-site veterinary hospital administration.
      • Proven track record in developing and implementing marketing strategies in a veterinary or healthcare setting.
    • Preferred Qualifications:
      • Advanced degrees: DVM/LVT strongly preferred, MBA preferred.
      • Veterinary industry experience: Direct experience in the veterinary industry, whether in clinical practice, veterinary pharmaceuticals, diagnostics, or related fields, is highly valued.
      • Certifications: CVPM designation highly valued.
      • Technical skills: Advanced knowledge of digital marketing tools, data analytics software, and CRM systems. Familiarity with veterinary practice management software is a plus.
      • Networking and Affiliations: Active participation in relevant industry associations, networks, and professional groups within veterinary or healthcare marketing fields.
  • Knowledge, Skills, and Abilities
    • Industry-Specific Knowledge Preferred:
      • Practice Management Skills: Proficiency in understanding veterinary practice management dynamics, including workflow efficiency, client engagement strategies, and operational challenges. Ability to tailor marketing programs that align with and enhance the day-to-day operations and long-term strategic goals of veterinary practices.
      • Veterinary Diagnostics Knowledge: Understanding of the veterinary diagnostics market, including trends, challenges, and opportunities.
      • Sales Collaboration: Experience working closely with sales teams, understanding the dynamics of sales and marketing collaboration in a healthcare-related field.
  • Travel
    • This role will require up to 25% travel, depending on the candidate's location.
  • Working Conditions

The associate is regularly required to apply manual dexterity, including hand/wrist flexibility, for computer keyboarding. The associate frequently is required to sit for extended periods of time, stand, walk, and reach with hands and arms. The associate is frequently required to hear and speak in order to use the telephone, make presentations, and communicate with people in an office environment. The associate is occasionally required to sit and stoop, bend, kneel, or crouch. The associate must occasionally lift and/or move up to 15 pounds.