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National Account Manager, LSR

4 months ago

Santa Monica, United States Red Bull Full time
Company Description

Reporting to the Director of Limited Service Restaurants, you will increase vertical and horizontal distribution, volume, High 5 execution and scalable programs within assigned limited service restaurant chains.

Job Description

NATIONAL ACCOUNT MANAGEMENT

Develop relationships with the top LSR Concepts within the US

Gain vertical distribution and develop new clients within the Limited Service Restaurants Channel

Build mutually beneficial relationships with key account decision makers and partners

Customizes presentations using business insights that appeal to your customer's needs to gain execution and programming

Create account programming ( LTO's, staff programs) that are relevant to each account and increase volume

Negotiate contracts to guide execution and programming while maintaining appropriate spends per case

Conduct business reviews and holds partners accountable to deliver upon agreed upon execution and programs

Participate in relevant Trade Shows and Conferences

Conduct Stakeholder Mapping to identify and target key decision makers

Project Manage and work cross functionally with Insights, Trade Marketing, and Distribution

NEW BUSINESS DEVELOPMENT

Thoroughly analyze and implement strategy to secure new accounts to expand our distribution footprint and availability to consumers

Use Industry knowledge, network, and contacts to determine appropriate decision makers at target accounts to secure opportunities to sell Red Bull

Prospect market through trade shows and industry events to develop relationships

Present data-driven insights to accounts, to illustrate the value proposition of Red Bull

Close new business deals, negotiating mutually beneficial multi-year partnerships with customers

See new partnerships through, integrating contract requirements with business operations and establishing a route to market and field force activation plans

CROSS FUNCTIONAL FACILITATION

Build relationships and credibility throughout the organization to influence at the region level

Work with our HQ On Premise Marketing and Brand Marketing to create custom account programs and ensure brand standards are intact

Communicate with partners in the regions to lead implementation, and to provide and receive account and program feedback

Conduct regular reviews with SDOPs and DOPs to view program results and year to go plans

Align with Distribution Team to ensure route to market is in place for each account

Align with Distributor Partners in the region to keep National Accounts top of mind

ON PREMISE MARKETING PROGRAMS

Develop programs to motivate, engage and reward staff

Work with trade marketing and 3rd party agencies to develop relevant social/ digital programming to increase brand and product relevance

Create programs that deliver a premium product experience

BUDGETS & PLANNING

Manage budgets by account, always analyzing return on investment and rate per case

Plan and tracks volume monthly by account chain

Analyze distribution and non-buy reports on a monthly basis to close gaps

Help develop, track, and control budgets to secure agreement on the annual Business Plan budgets

Controls account volume forecasting and spend management through accurate and regular Customer Program Management (CPM) updates

BUSINESS ANALYSIS

Perform post-promotion analysis following all programs to evaluate promotional effectiveness.

Use all available RBNA and customer data, tools and Category Management support to maintain a position of expertise within the Energy Drink Category with assigned accounts

Analyze sales data thoroughly to define priorities, identify opportunities, and apply focus for the team

BUSINESS REVIEWS

Conduct scheduled business reviews with account leadership and internal field sales to update on business, competition, and opportunities.

Provide Energy Insights that inspire change in promotion, price, or display practices

Participate in activities to build relationships and 'wire' accounts to its deepest level

Qualifications

8+ years of CPG sales experience, with experience creating growth in Limited Service Restaurants

5+ years of new business development experience

Experience using analytics to produce business insights

Experience implementing scalable programming that delivers sales results

Business Management experience

Bachelor's degree or equivalent work experience

Must be fluent in English, additional language skills an advantage

Additional Information

The base salary range for this position is $115,000 to $173,00 + cash incentives

Actual salary offer may vary based on work experience.

The base pay range is subject to change and may be modified in the future.

Our current Benefits include:

Comprehensive Medical, Dental, and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement

(Benefits listed may vary depending on the nature of your employment or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.