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Vice President, Marketing

2 months ago

San Antonio, United States Phpmcs Full time

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locations

USA, Texas, San Antonio

time type

Full time

posted on

Posted 7 Days Ago

job requisition id

R0000775

Job Description: Flagship Health is an innovative new health enterprise custom built for seniors and veterans. Our advanced primary care services, culture, and community are carefully designed to help senior and veterans thrive. Our vision is to ensure that every veteran and senior achieves their best possible health. We are currently in the San Antonio and Colorado Springs markets. OVERVIEW OF POSITION: We are seeking a senior leader for the Flagship Marketing

organization.

This person will build on and oversee all of our marketing efforts and team. The VP Marketing will work closely with company leadership, the growth team, and operations team to create an aligned strategy that supports the business in promoting and communicating our value to current and potential patients, partners and employees. This a unique opportunity to not only help build and increase the reach of our model, but also to help shape the culture of the entire organization. KEY RESPONSIBILITIES: Oversee all marketing efforts – strategy to implementation

Hire and oversee marketing manager and freelancers and agency as needed

Partner closely with outreach leader and market outreach coordinator teams

Oversee all branding and collateral - flyers, videos, ads

Event Marketing – event advertisements, social media and eventbrite

Digital Ads – Oversee Google and Facebook ads

Website management – content and functionality, patient stories, blogs, press releases

Social Media – Facebook, Linkedin, Youtube and potentially more in future

Offline advertisements – mailers, earned media, newspaper advertisements, tv/radio

Manage reputation management program

CRM – partner with outreach team to manage Hubspot CRM and optimize lead management and conversion

Newsletter – oversee lead and patient newsletter

Routinely report on progress & impact of activities, and reprioritize when needed

Own marketing budget and forecast responsibility for related activities

QUALITIES & ABILITIES: Comfortable in high growth and dynamic startup environment

Lead with passion and ensures all goals are aligned with the mission and vision of Flagship Health.

Experience developing and implementing marketing strategies

Demonstrate the values, behaviors, and purpose of Flagship Health

Have comfort in building upon initially developed teams, processes, and systems

High emotional quotient and strong interpersonal skills and experience leading teams

Ability to utilize dashboards, scorecards and metrics to track performance and outcomes and drive strategy

Acts as a catalyst for change and champions growth within the organization.

Be results-oriented, set high standards and holds others accountable.

Ability to engages people in dialogue to gain commitment, while linking their perspectives to the intent. Passion for helping seniors and veterans

Strategic thinking

Demonstrated commitment to diversity, equity, and inclusion.

Strong ability to use all Microsoft Office Products

EXPERIENCE: Minimum: A minimum of ten years’ experience in healthcare/growth environments with a five-year proven track record of successive leadership roles or positions.

10+ years of marketing experience, or relevant industry experience (e.g., product management)

Healthcare industry experience preferred

EDUCATION: Bachelor’s degree from a four-year college or university is required.

Master’s degree in business, finance, health care administration or a related discipline is preferred but not required. Equivalent work experience also desirable.

LOCATION: 25% travel required

Salary Range: COMPENSATION: Annual Salary

Annual Bonus based on company and individual performance

Meaningful Equity

Competitive Benefits

Flagship Health - About Us

Founded and led by veterans, Flagship Health is an advanced and comprehensive primary care practice focused on delivering personalized health services. Our diverse team of clinicians and professionals are passionate about helping veterans and all supporters of the armed services. We provide both in-person primary care services and virtual telemedicine options. You can see your provider either in person or from the comfort of your own home. And importantly, they are at no extra cost for our patients.

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