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Field Marketing Manager

2 months ago

Lexington, United States Mega Group Full time

MEGA is a SaaS software company, headquartered in Paris, France, with offices in 10 countries and clients worldwide. We are leaders in the domains of Enterprise Architecture and GRC (Governance Risk and Compliance). Our goal is to support business transformation. We believe that transformation is a collaborative effort, so we created a single SaaS platform that connects IT leaders, process owners, risk managers and data governance officers. As transformation is a complex effort, we give them access to a single repository that helps them plan and adapt to change. We are a team of 350 multi-cultural and dynamic professionals, who create, sell and implement software for the largest companies. Our clients include large banks, insurance companies, public administration, airspace, energy, and many more. Our software platform, HOPEX, is recognized as a clear leader in its field. We invest year on year on new technology and innovation to keep our competitive lead. We also believe that a company’s success is based on its people, so we make it a priority to hire the best and help our employees evolve within the company, throughout departments and offices. We’re looking for a Field Marketing Manager to deploy our go-to-market strategy in North America. You'll be focused on expanding MEGA International’s business in the region by collaborating with the sales team on marketing plans and executing marketing activities to achieve pipeline and revenue goals. In this role, you will plan, organize, and execute programs that generate demand, develop the brand presence in the region, and contribute to customer satisfaction. You will have support across adjacent marketing disciplines, specifically Brand and Communications, Digital Marketing, Demand Generation, and Product Marketing. You will report to the MEGA NA’s Country Manager. With activities in the USA, Latin America, Asia Pacific, Africa, and Europe, you will work in a multicultural and international environment and be part of a leading dynamic software company. Your main responsibilities

Define and execute a strong marketing plan and budget to support the growth of the North American markets. Build a robust lead generation engine to support sales pipelines, mixing email campaigns, SDR cadences and messages, virtual and in-person events, social media, and paid advertising. Develop and increase regional brand positioning and visibility by localizing and creating specific content such as blog articles, customer stories, videos, white paper, ebooks, etc. Develop specific marketing activities to engage and connect with customers (community, newsletters, events, etc.) Manage, analyze, and report on marketing activities and impact on business to identify areas of improvement and suggest remediation plans. Your profile

You have at least 5 years of work experience in marketing, specifically in B2B companies. You have excellent project management and interpersonal skills, with the ability to take initiative and measure results in a challenging environment. You have strong oral and written communication skills, with the ability to produce relevant content. You have proven experience with CRM, marketing automation tools, web/social media platforms, SEO, SEA, and SMA techniques. You are creative, proactive, and autonomous, but you’re also a real team player and enjoy team collaboration. You have excellent analytical skills, and you are results-driven Knowledge and experience in the IT industry in a SaaS software company would be ideal Customized onboarding program to quickly familiarize you with the company, its culture, and its values Experts by your side to support your continuous progress An active role to play in a leading and growing company Competitive benefits package including medical, dental, 401k matching, and paid time off. As an international leader in our market, we develop software to support companies in their continuous, agile and responsible digital transformation for the benefit of their own customers and employees.We pay particular attention to personal development, continuous learning, well-being at work and the quality of relations between our employees. By joining us you will have Experts at your side who will make you progress continuously Regular internal and external training A healthy, friendly, intellectually challenging and professional working environment An active role to play in a growing leading company Clear goals and self-organization Opportunities for professional development, including abroad Terms

Position based in Raynham, MA Full-time contract with flexible work arrangements, including telecommuting Position to be filled as soon as possible

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