Senior Marketing Manager| Rupp Arena

2 weeks ago

Lexington, United States Oak View Group Full time
Oak View Group

Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.

Position Summary

Do you have a strong and creative marketing background in event marketing? Do you wake up every day thinking of creative ways to engage the community or how you could enhance the fan’s experience? Then we want you This position calls for a dynamic venue and event marketer. The Senior Marketing Manager will support the Director of Marketing to manage, supervise and coordinate the activities of the Marketing department to create and implement marketing plans, manage event advertising budgets and promotions, and ensure successful campaigns for events. He/she is responsible for creating and maintaining relationships with promoters, media partners, community partners, and other various organizations throughout the area. 

This role pays a yearly salary of $70,000 to $80,000.

Benefits for FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays).

This position will remain open until October 16, 2024

About the Venue

OVG has an exciting opening for a Senior Marketing Manager for the Lexington, KY facilities that include Rupp Arena (20,000 seat arena), Central Bank Center (convention center), and Lexington Opera House (900 seat theatre). Our Lexington facilities continue to break records in Central Kentucky by hosting must-see national touring concerts, family shows, comedians, and more. The venue is also home to the University of KY Men’s Basketball program.

Our Purpose

We are building an organization that serves our fans, community, and partners through world class entertainment, sports, and events. We believe in being authentically Kentucky. This means staying true to what makes Kentucky, Kentucky by rolling up our sleeves to get things done, valuing hospitality and gathering together, being a pillar in our community, teamwork over the individual, celebrating our wins, taking risks, and stretching our potential.  As part of Oak View Group (OVG), we embrace a positive disRUPPtion.  OVG was built on the idea that we are all fans first, and our decisions and guest interactions are made through that lens.

Responsibilities

• Plan and execute effective marketing campaigns specific to each family show, concert, or sporting event to maximize attendance and ticket revenue• This includes but is not limited to media planning-negotiating-buying, promotion implementation, publicity, database marketing, trade media allocation, digital marketing, campaign budgeting and settlement preparation• Initiate, develop and maintain relationships with national and local promoters and media partners• Organize and communicate event marketing efforts and initiatives, including but not limited to marketing material (admats , digital assets, etc.) distribution, PR and media needs, and ticketing promotions• Serve as the on-site representative for designated events (e.g., duties may include serving as a venue PR representative, media escorting, sponsor and/or promotional partner implementation, media partner implementation, etc.)• Manage and support the growth of the Marketing Assistant and Intern program• Correspond with promoters and departments on day to day activity before and during the event• Keeps manager, and if appropriate, others informed of progress and obstacles in a proactive manner

Qualifications

The ideal candidate will have:

• Bachelor’s degree in business administration, marketing or an equivalent combination of education and experience in field• A minimum of 4-6 years of related work experience• Prior Sports and Entertainment Industry experience preferred• Excellent copywriting skills• Independent decision-making skills; ability and knowledge to apply judgement in resolving problems of moderate scope and complexity• Must be well versed in all major platforms and stay current on emerging trends and updates.• Keen knowledge of all Microsoft office applications• Highly organized, resourceful, quick learner and able to handle multiple projects simultaneously• Ability to work a flexible schedule including evenings, weekends and holidays• Ability to lift/push/pull carry or otherwise move up to 15 pounds• Must be adaptable with the ability to work under pressure to meet deadlines. • Strong verbal and written communication skills, with an expert ability to present and communicate new ideas and concepts• Extremely organized and detail oriented, resourceful, quick learner and able to handle multiple projects simultaneously• A high degree of personal integrity and consistently put the interests of the organization first.

Strengthened by our Differences. United to Make a Difference

At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.

Equal Opportunity Employer

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.

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