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Senior Audience Development Strategist

3 months ago

Washington, United States mediaget Full time

The Senior Audience Development Strategist will lead the implementation of audience growth strategies (organic and paid) for AJ+ across all digital platforms utilizing analysis of content and data. The ideal candidate is passionate about the data and analytical correlation between audience/user behavior and published content. This person should be well versed in the digital media landscape.

This position will focus on audience growth and health across AJ+ platforms through data analysis, partnerships, content strategy and social strategy. The ideal candidate is an avid online news consumer; active on social media, has a background in data analysis and audience insights and has previously worked in a creative/editorial working environment. This position will be expected to identify audience growth opportunities through partnerships with editorial publishers, new platforms, news stories, and paid marketing initiatives. This candidate should also have a strong understanding of best practices for publishing and video content creation and formats across different online platforms ie Facebook, YouTube, Twitter, Websites, VOD and Instagram. This person should be well versed in the digital media landscape and will regularly provide reports and presentations on competitor analysis, content performance, and publishing best practices, success or failure of partner initiatives and strategy recommendations. Responsibilities include the creation of reports and presentations on data driven insights and recommendations for growth on AJ+ social and proprietary platforms and working with video stakeholders at the local level to providing actionable insights. In addition, this individual will advise on setting KPIs based on historical data, content performance and high-end organizational objectives.

ROLE RESPONSIBILITIES

Data analysis on AJ+ content (format and performance), publishing strategies, audience insights, editorial trends, audience growth, competitor analysis, and monitoring KPIs

Provide regular feedback to management and editorial teams on content analysis, engagement, and overall performance.

Create data reports and presentations on overall performance with actionable recommendations moving forward.

Manager multiple partnerships related to traffic swaps, editorial co-productions, and influencer programs.

Assist in PR initiatives and Award Submissions

Create and update best practices for content and publishing

Advise social teams on optimal publishing schedules and strategies

Identify opportunities for audience growth on new platforms, new formats, news stories, etc.

Provide quarterly, monthly and weekly reports to senior management.

Managing relationship with social networks (Facebook, Twitter, etc)

EDUCATION & EXPERIENCE

Bachelor’s degree or equivalent experience with media, video, data, or statistics

4-5 years of related experience required

Comprehensive understanding of the social media landscape, industry and primary news publishers.

Understanding of social/video tools such as Crowdtangle, Tubular Labs, Social Bakers, Parsely, Media Studio, etc.

Demonstrated ability to create data-informed reports, charts, and analysis

Strong analytical background and can translate metrics into smart decisions

Excellent written communication skills

Advanced Excel and data visualization skills

Fluency in platform analytic tools i.e Facebook, YouTube, Twitter, Instagram.

SKILLS

Data Analysis

Content Analysis

Publishing Analysis

Building Data Tools

Engagement Analysis

Content Analysis

Competitor Analysis

KNOWLEDGE

Audience Profiles

Psycho Graphic Demographic/Analysis & Growth

Data/Sentiment Analysis

Marketing Campaigns

Awards and PR

Platform Account Management

Distribution Strategy

Copyright Infringement

Social Publishing

Engagement and Influencers

Content Production/Consultation

Working with Journalists and Editorial Management

Community Management

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