Trade Marketing Manager, LATAM

3 weeks ago

Everett, United States Funko Full time

trade marketing manager, latam Role Purpose

The Trade Marketing Manager – LATAM will be responsible for facilitating Trade Marketing activations in line with Funko brand guidelines for key Retailer and Distributor partners in the LATAM region. This will also include implementation of agreed upon corrugate programs or permanent POS, both in-store and online.

Additionally, this role will assist the Senior Director of Marketing as well as the LATAM commercial team in driving brand awareness and engagement within the LATAM market. Through regional activations, social media growth and oversite and localization / regionalization of key brand moments, this role will be critical in the growth of the Funko brand in the region.

What You’ll Do:

Own Retail Implementation:

Work with the wider Marketing & LATAM Sales team to support in the delivery of the agreed trade marketing calendar. Own, maintain and manage the critical path for trade marketing initiatives such as assortments / POS / CDU's / clipstrip programs and FSDU launches, from initiation to delivery into customer. Use weekly forums to align and collaborate with key stakeholders across departments, including Marketing, Product Development, Sales, Operations, Logistics, Planning and Third-Party Suppliers. Work collaboratively with Marketing to ensure brand consistency is delivered across all activations (and associated materials); ensuring local relevance and regionalization as warranted. Lead briefs to the design team for trade initiatives and ensure licensor approvals are met in a timely fashion. Manage each initiative (including retailer moments & new product launches) through a critical path working with cross functional teams to ensure product and materials arrive on time into the DC and launches successfully. Communicate issues, priorities, and project statuses to varying level of team member on a frequent basis, putting forward solutions and problem solving where needed. Analysis of retail activations before and after campaigns, providing recommendations to the business to enhance the offering and highlighting how they have contributed to sales growth and achieved sales targets. Includes but not limited to: Solution focused - Identify any hurdles and find a solution to keep the project on track. Ensuring stock timelines are met. Liaising with the third-party suppliers to align with scheduled work plans. Assess and flag risk of launches with key stakeholders. Identify and create different workflow streams for retail activations. Suggest and implement process changes in line with evolving business needs. Marketing Support:

Identify opportunities to expand key brand marketing moments to the LATAM region extending our reach and driving brand awareness overall. Work closely with the Senior Director and broader Marketing Team to scale campaign plans to region and localize efforts to ensure relevance and reach. Assist in establishing Funko’s social presence in the region and work with Marketing Team to provide ongoing support and channel oversight. Additional in-region marketing activation support as required. What You’ll Bring:

Proven project management skills and experience – ideally with an ability to think both rapidly and ‘outside the box.’ Organizational and time management skills with great attention to detail. Visual merchandising and marketing background. Robust understanding of social media platforms, channel implementation and overall channel management to drive brand cohesion across regions. Excellent customer service, engagement, and communication skills (written and oral). Ability to work on own initiative with a commercial mindset. Must be a proactive self-starter, with the ability to juggle many projects. Positive, can-do attitude. Good Excel skills. Excellent collaboration skills, be able to demonstrate ‘team player’ ethic. Fluent in English and Spanish.

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