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Senior Manager of Marketing and Communications

3 months ago

Everett, United States Imagine Children's Museum Full time
Job DescriptionJob DescriptionDescription:

Position Summary:

The Senior Manager of Marketing and Communications is responsible for developing, implementing, tracking, and optimizing the Museum’s marketing and communications campaigns in line with the Museum’s Strategic Marketing and Communications Plan.

The Senior Manager of Marketing and Communications is both a strategic manager and a do-er. This role requires strong people and project management skills, effectively managing key staff and relationships with external partners, working closely with leaders across departments. It also requires excellent execution skills, possessing a keen design eye and the ability to create relevant and engaging content to advance the Museum’s marketing and social media campaigns. In addition to driving marketing campaigns aimed at current and potential visitors of the Museum (including families and educators), the Senior Manager of Marketing and Communications will also work with the Development Department to enhance strategic donor communications and media engagement. This position is valuable in supporting the long-term sustainability of the Museum by inspiring, delighting and informing diverse audiences about the Museum, its mission and its offerings. This Senior Manager role requires a strong understanding of best practices in digital marketing, social media, brand awareness/advertising.


Essential Functions/Major Responsibilities:

  • Oversee, plan, and execute all marketing for the Museum, including SEO/SEM, email, social media and advertising campaigns
  • As the Marketing expert at the Museum, bring new ideas, tactics, and insights to support Imagine’s marketing effectiveness to effectively reach targeted audiences.
  • Lead Museum efforts to develop Museum’s awareness of its audiences and audience segments, and how best to reach them.
  • Plan, organize and prioritize multiple, simultaneous projects with the ability to drive an overall project management process and to effectively manage deadlines and all relevant campaign budgets, reporting, and monthly reconciliation of accounts.
  • Coordinate across departments, partners, and service providers to accomplish strategic objectives; obtain necessary consent and provide final approval on all communication materials and plans. Strategize, plan and create content to increase the Museum’s social media presence, creating dynamic linkages with Museum website.
  • Produce the Museum’s weekly e-newsletter, create relevant website landing pages and optimize website user experience.
  • Utilize strong analytical ability to evaluate digital experience across multiple channels and touch points.
  • Work in a team environment with Museum staff to advance shared goals, embracing other duties as assigned to advance the goals of the Communications Department and Museum as a whole.
  • Help set, implement and report on a cohesive marketing and communication plan.
  • Create monthly high-level reporting/analytics dashboards to evaluate experience across multiple channels and touch points.
  • Harness the power of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to build brand awareness and increase website traffic.
  • Measure and assess all marketing campaigns against strategic goals (ROI and KPIs), identifying trends and insights, and optimizing performance based on the insights.
  • Plan, execute, and measure experiments and conversion tests.
Requirements:

Position Requirements:

  • Proven experience as a manager
  • Strong relationship management skills, with the ability to network and develop cross-functional relationships
  • Ability to drive an overall project management process and to effectively manage deadlines and budgets
  • Proven expertise in marketing and marketing content creation
  • Keen design eye
  • Proven experience in leveraging data analytics to improve results
  • Proficiency in MS office is required
  • Proficiency in Adobe Creative Suite, Canva or other design platform is required
  • Proficiency in Word press, with knowledge of HTML and CSS, is strongly preferred
  • Proficiency in Meta Business Suite is strongly preferred
  • Proficiency in Constant Contact or similar is preferred
  • Proficiency in web analytics and Google AdWords is preferred
  • Proficiency in SEO/SEM is preferred
  • Proficiency in photography and photo editing is preferred
  • Accurate and detail oriented
  • Exceptional communication and writing skills
  • Excellent interpersonal skills
  • Ability to foster an environment where positive thinking and attitudes are valued and expected
  • Passion for advancing diversity, equity, accessibility and inclusion
  • Must have transportation, valid driver's license and insurance as prescribed by Museum policy
  • Commitment to Imagine Children’s Museum’s mission to enrich the lives of children through playful learning.

Education and/or Experience:

BA/BS degree and/or related experience

5+ years’ experience working in marketing/communications with increasing responsibility

Prior supervision or manager experience required


Supervisory Responsibility:

Supervise Communications staff


Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee works in a typical interactive exhibit environment with moderate noise levels.


Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Regularly required to sit for long periods of time and occasionally lift and or move up to 25 pounds.
  • Independent body mobility to access a standard office environment with shelves and drawers of varying heights.
  • Vision sufficient to read a computer screen, 12 point and finer printed text, and handwritten documents.
  • Manual dexterity to operate a computer keyboard on a daily basis.
  • Speak and hear sufficiently to communicate clearly in person, over the telephone, and in small groups.
  • Mental stamina for problem solving and dealing with stressful situations; prioritizing multiple tasks; interpreting and applying oral/written instructions.
  • No ongoing and consistent extraordinary physical effort or strain involved in this position.

Pay: $70,000 to $78,000 based on experience.

Benefits: All full-time employees receive accrued sick time, vacation time, anniversary appreciation day, IRA, EAP and other museum perks