Senior Manager of Marketing and Communications

7 days ago

Everett, United States Imagine Children's Museum Full time
Job DescriptionJob DescriptionDescription:

Position Summary:

The Senior Manager of Marketing and Communications is responsible for developing, implementing, tracking, and optimizing the Museum’s marketing and communications campaigns in line with the Museum’s Strategic Marketing and Communications Plan.

The Senior Manager of Marketing and Communications is both a strategic manager and a do-er. This role requires strong people and project management skills, effectively managing key staff and relationships with external partners, working closely with leaders across departments. It also requires excellent execution skills, possessing a keen design eye and the ability to create relevant and engaging content to advance the Museum’s marketing and social media campaigns. In addition to driving marketing campaigns aimed at current and potential visitors of the Museum (including families and educators), the Senior Manager of Marketing and Communications will also work with the Development Department to enhance strategic donor communications and media engagement. This position is valuable in supporting the long-term sustainability of the Museum by inspiring, delighting and informing diverse audiences about the Museum, its mission and its offerings. This Senior Manager role requires a strong understanding of best practices in digital marketing, social media, brand awareness/advertising.


Essential Functions/Major Responsibilities:

  • Oversee, plan, and execute all marketing for the Museum, including SEO/SEM, email, social media and advertising campaigns
  • As the Marketing expert at the Museum, bring new ideas, tactics, and insights to support Imagine’s marketing effectiveness to effectively reach targeted audiences.
  • Lead Museum efforts to develop Museum’s awareness of its audiences and audience segments, and how best to reach them.
  • Plan, organize and prioritize multiple, simultaneous projects with the ability to drive an overall project management process and to effectively manage deadlines and all relevant campaign budgets, reporting, and monthly reconciliation of accounts.
  • Coordinate across departments, partners, and service providers to accomplish strategic objectives; obtain necessary consent and provide final approval on all communication materials and plans. Strategize, plan and create content to increase the Museum’s social media presence, creating dynamic linkages with Museum website.
  • Produce the Museum’s weekly e-newsletter, create relevant website landing pages and optimize website user experience.
  • Utilize strong analytical ability to evaluate digital experience across multiple channels and touch points.
  • Work in a team environment with Museum staff to advance shared goals, embracing other duties as assigned to advance the goals of the Communications Department and Museum as a whole.
  • Help set, implement and report on a cohesive marketing and communication plan.
  • Create monthly high-level reporting/analytics dashboards to evaluate experience across multiple channels and touch points.
  • Harness the power of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to build brand awareness and increase website traffic.
  • Measure and assess all marketing campaigns against strategic goals (ROI and KPIs), identifying trends and insights, and optimizing performance based on the insights.
  • Plan, execute, and measure experiments and conversion tests.
Requirements:

Position Requirements:

  • Proven experience as a manager
  • Strong relationship management skills, with the ability to network and develop cross-functional relationships
  • Ability to drive an overall project management process and to effectively manage deadlines and budgets
  • Proven expertise in marketing and marketing content creation
  • Keen design eye
  • Proven experience in leveraging data analytics to improve results
  • Proficiency in MS office is required
  • Proficiency in Adobe Creative Suite, Canva or other design platform is required
  • Proficiency in Word press, with knowledge of HTML and CSS, is strongly preferred
  • Proficiency in Meta Business Suite is strongly preferred
  • Proficiency in Constant Contact or similar is preferred
  • Proficiency in web analytics and Google AdWords is preferred
  • Proficiency in SEO/SEM is preferred
  • Proficiency in photography and photo editing is preferred
  • Accurate and detail oriented
  • Exceptional communication and writing skills
  • Excellent interpersonal skills
  • Ability to foster an environment where positive thinking and attitudes are valued and expected
  • Passion for advancing diversity, equity, accessibility and inclusion
  • Must have transportation, valid driver's license and insurance as prescribed by Museum policy
  • Commitment to Imagine Children’s Museum’s mission to enrich the lives of children through playful learning.

Education and/or Experience:

BA/BS degree and/or related experience

5+ years’ experience working in marketing/communications with increasing responsibility

Prior supervision or manager experience required


Supervisory Responsibility:

Supervise Communications staff


Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee works in a typical interactive exhibit environment with moderate noise levels.


Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Regularly required to sit for long periods of time and occasionally lift and or move up to 25 pounds.
  • Independent body mobility to access a standard office environment with shelves and drawers of varying heights.
  • Vision sufficient to read a computer screen, 12 point and finer printed text, and handwritten documents.
  • Manual dexterity to operate a computer keyboard on a daily basis.
  • Speak and hear sufficiently to communicate clearly in person, over the telephone, and in small groups.
  • Mental stamina for problem solving and dealing with stressful situations; prioritizing multiple tasks; interpreting and applying oral/written instructions.
  • No ongoing and consistent extraordinary physical effort or strain involved in this position.

Pay: $70,000 to $78,000 based on experience.

Benefits: All full-time employees receive accrued sick time, vacation time, anniversary appreciation day, IRA, EAP and other museum perks

  • Marketing Manager

    4 weeks ago

    Everett, United States Volunteers of America Full time

    The Marketing Manager leads Volunteers of America Western Washington’s marketing efforts. You will drive key initiatives to boost awareness, engagement, and support for our mission. Part brand manager and part social media wizard, this position requires creativity, strategic thinking, and a passion for social impact. The ideal candidate has a proven track...

  • Concierge ~ Senior Living Community

    3 weeks ago

    Everett, Washington, United States MorningStar Senior Living Full time

    ConciergePRN - On-CallPay Rate: $20.00Non-exemptSchedules for On-CallMorning Shift 6:30 A.M. - 3:00 P.M. Evening Shift 2:45 P.M. - 10:30 P.M. Overnight Shift 10:30 P.M. - 6:30 A.M. Make a difference by providing great care and love for our treasured residents At MorningStar Senior Living, we talk a lot about culture. In fact, we rather obsess about it. For...

  • Trade Marketing Manager, LATAM

    7 days ago

    Everett, United States Funko Full time

    trade marketing manager, latam Role Purpose The Trade Marketing Manager – LATAM will be responsible for facilitating Trade Marketing activations in line with Funko brand guidelines for key Retailer and Distributor partners in the LATAM region. This will also include implementation of agreed upon corrugate programs or permanent POS, both in-store and...

  • Cook ~ Senior Living Community

    1 month ago

    Everett, United States MorningStar Senior Living Full time

    CookFulltimePay Range: $21.00 - $23.00Non-exemptSchedule: Thursday - Monday 11:00 A.M. - 7:30 P.M.Make a difference by providing great care and love for our treasured residents! At MorningStar Senior Living, we talk a lot about culture. In fact, we rather obsess about it. For without a transformative culture, we cannot begin to elevate and celebrate the...

  • Trade Marketing Manager, LATAM

    3 weeks ago

    Everett, United States Funko Full time

    Description trade marketing manager, latam   Role Purpose   The Trade Marketing Manager – LATAM will be responsible for facilitating Trade Marketing activations in line with Funko brand guidelines for key Retailer and Distributor partners in the LATAM region. This will also include implementation of agreed upon corrugate programs or permanent...

  • Cook ~ Senior Living Community

    4 weeks ago

    Everett, United States MorningStar Senior Management LLC Full time

    CookFulltimePay Range: $21.00 - $23.00Non-exemptSchedule: Thursday - Monday 11:00 A.M. - 7:30 P.M.Make a difference by providing great care and love for our treasured residents!At MorningStar Senior Living, we talk a lot about culture. In fact, we rather obsess about it. For without a transformative culture, we cannot begin to elevate and celebrate the lives...

  • Cook ~ Senior Living Community

    4 weeks ago

    Everett, United States MorningStar Senior Management LLC Full time

    Cook Fulltime Pay Range: $21.00 - $23.00 Non-exempt Schedule: Thursday - Monday 11:00 A.M. - 7:30 P.M. Make a difference by providing great care and love for our treasured residents! At MorningStar Senior Living, we talk a lot about culture. In fact, we rather obsess about it. For without a transformative culture, we cannot begin to elevate and celebrate the...

  • Executive Director Assisted Living

    1 month ago

    Everett, United States Brookdale Senior Living Full time

    Executive Director Assisted Living (Hiring Ahead for Market) Overview Brookdale is hiring in advance for our next ED opportunity in the Seattle/Everett market! We're looking for a strong healthcare operational leader with a strong customer service focus. Prior healthcare leadership experience required, Assisted Living or another clinical...

  • Affordable Community Manager

    7 days ago

    Everett, United States Cirrus Asset Management Full time

    Job Description Job Description Company Description At Cirrus Asset Management, we are dedicated to providing exceptional property management services to property owners and residents alike. With our expertise and passion for real estate, we strive to create a seamless and rewarding experience for all parties involved. Our company culture is defined by its...

  • Affordable Community Manager

    3 weeks ago

    Everett, United States Cirrus Asset Management Full time

    Job DescriptionJob DescriptionCompany DescriptionAt Cirrus Asset Management, we are dedicated to providing exceptional property management services to property owners and residents alike. With our expertise and passion for real estate, we strive to create a seamless and rewarding experience for all parties involved.Our company culture is defined by its...

  • Tax Senior Manager

    3 weeks ago

    Everett, United States Moss Adams LLP Full time

    At Moss Adams, we champion authenticity. For us, that means fostering a culture of talented people who care-about you, about our clients, and about our communities. Here, you'll work towards our mission of empowering others to embrace opportunity, growing as a leader along the way. Our firm's size, middle-market clients, customized career paths, and...

  • Marketing & Events Manager

    21 hours ago

    Everett, United States DOWNTOWN EVERETT ASSOCIATION Full time

    Overview DEA is a nonprofit working to advance Downtown Everett as a prime business, cultural, entertainment, dining, retail, and residential destination. DEA’s activities include improving the environment for business activity; assisting with street and park improvements; supporting and promoting cultural and historical assets; producing engaging...

  • Marketing & Events Manager

    2 weeks ago

    Everett, United States DOWNTOWN EVERETT ASSOCIATION Full time

    Overview DEA is a nonprofit working to advance Downtown Everett as a prime business, cultural, entertainment, dining, retail, and residential destination. DEAs activities include improving the environment for business activity; assisting with street and park improvements; supporting and promoting cultural and historical assets; producing engaging community...

  • Marketing & Events Manager

    2 weeks ago

    Everett, United States DOWNTOWN EVERETT ASSOCIATION Full time

    Overview DEA is a nonprofit working to advance Downtown Everett as a prime business, cultural, entertainment, dining, retail, and residential destination. DEA’s activities include improving the environment for business activity; assisting with street and park improvements; supporting and promoting cultural and historical assets; producing engaging...

  • Marketing & Events Manager

    2 weeks ago

    Everett, United States Downtown Everett Association Full time

    OverviewDEA is a nonprofit working to advance Downtown Everett as a prime business, cultural, entertainment, dining, retail, and residential destination. DEA’s activities include improving the environment for business activity; assisting with street and park improvements; supporting and promoting cultural and historical assets; producing engaging community...

  • Marketing & Events Manager

    3 weeks ago

    Everett, United States Downtown Everett Association Full time

    OverviewDEA is a nonprofit working to advance Downtown Everett as a prime business, cultural, entertainment, dining, retail, and residential destination. DEA’s activities include improving the environment for business activity; assisting with street and park improvements; supporting and promoting cultural and historical assets; producing engaging community...

  • Manager, Retail Marketing

    3 weeks ago

    Everett, Washington, United States Funko Full time

    The Retail Marketing Manager is a critical contributor to the overall Funko Marketing function, responsible for the day-to-day communication and coordination with Funko's retail/wholesale partners. Acting as the liaison between Funko Marketing and key retail/wholesale accounts, the Retail Marketing Specialist will drive brand continuity for key campaigns,...

  • Community Manager

    2 weeks ago

    Everett, United States Cascade Management Full time

    About Us : Rate of Pay: $24.00-35.00 Schedule: Monday-Friday (8:00am-5:00pm) Hours: 40 Location: Everett, Marysville, and Lynnwood, WA Properties: Compass Health - Hardeson Commons, Harmony House, and Counterpoint Commons Property Type: HUD Benefits: Medical, Dental, Vision, Rx, PTO, 11 Paid Holidays, Short- & Long-Term Disability and Life Insurance,...

  • Sales and Marketing Manager

    1 month ago

    Everett, United States Air Pros Full time

    About the OrganizationDescriptionCM Heating AirPros is looking for a dynamic Sales and Marketing Manager.Basic Function: The basic function of the Sales Manager is to direct the actual movement of products or service to the customer. Coordinates sales by establishing quotas and goals. Also establishes training programs for sales personnel. Analyzes sales...

  • Senior Manager/Director, Client Services

    1 month ago

    Everett, United States Aquarius Full time

    Senior Manager/Director, Client Services Position: Sr. Manager/Director, Client Services Reports to: Vice President, Client Services Location: Virtual/Remote Agency Background Aquarius Sports and Entertainment (www.aquarius-se.com ), named a Best Employer in Sports by Front Office Sports in 2019, is a full-service sponsorship and experiential marketing...