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Director, Career Marketing
2 months ago
Humana Director, Career Marketing - Springfield, Illinois
Become a part of our caring community and help us put health first
Are you passionate about the Medicare population and would like the opportunity to provide your leadership experience to a team of dynamic and fast-paced marketing managers? The Director, Career Marketing plans and organizes marketing and sales programs. Sets the vision and direction for the marketing teams, ensuring alignment with the career channel's goals and objectives. Ensures that marketing activities directly contribute to lead-generation and enrollment objectives. Decisions are typically related to resources, approach for projects and initiatives involving own departmental area. Requires cross-departmental collaboration and conducts briefings and meetings; maintains frequent contact with other directors across the department.
The Director, Career Marketing will lead a team of Marketing Managers, providing value-based leadership, strategic and tactical guidance, and performance direction to ensure all lead-generation and enrollment goals are met and exceeded. This position will require you to travel 25%-50% of the time.
Responsibilities include:
Developing strategic marketing plans, which will assist in maintaining and increasing membership.
Conduct, attend, and manage marketing operations meeting(s) in order to provide development, teamwork, market strategies, training, etc.
Monitor marketing results, trends, and overall performance to hold marketing executives accountable for achieving identified targets.
Collaborate across MarketPoint sales channels to execute strategy and deliver on growth objectives
Partner with Sales Operations team to develop growth strategy; including marketing & retention strategies, product design and provider partnerships/growth
Lead a team of 2 Managers and 30 indirect reports
Use your skills to make an impact
Required Qualifications
3+ years of experience in marketing and go-to-market strategy for a large field sales organization, preferably in the healthcare or insurance industry
2+ years of leadership experience, with the ability to inspire and motivate a team of marketing professionals
Must be able to travel 25%-50% of the time
Excellent verbal and written communication skills
Outstanding analytical skills, and the ability to use data and insights to drive marketing decision-making and actions
Creative and innovative mindset with the ability to guide the development and execution of impactful and effective marketing campaigns and events
Proficiency in various marketing tools and platforms
Preferred Qualifications:
Bachelor's Degree in marketing
Knowledge of Medicare Advantage market, products, regulations, and compliance standards
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