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Chief Marketing Officer
2 months ago
Position Overview:
Req#: R30597
Category(s): Communications/Marketing/Planning, Marketing
Full Time / Part Time: Full-Time
Shift: First
Role Summary:
Baystate Health is seeking a visionary Director of Marketing and Consumer Engagement to spearhead our marketing strategies and enhance engagement with our consumer base across the healthcare system. This role is pivotal in shaping our brand and executing strategic marketing initiatives that resonate with our community.
Key Responsibilities:
- Act as a vital member of the Marketing and Communications leadership team, assisting in the planning and operational execution of marketing and consumer engagement strategies.
- Develop innovative marketing solutions that drive organizational growth, collaborating with system leaders and partners to maximize engagement opportunities.
- Identify and leverage resources, technologies, and processes to enhance the marketing and consumer engagement framework in alignment with organizational objectives.
- Stay informed on market trends and digital analytics to craft effective marketing strategies and consumer engagement plans.
- Establish key performance indicators (KPIs) to measure the success of marketing initiatives and ensure alignment with organizational goals.
- Oversee the development and execution of integrated marketing and digital strategies that support both short-term and long-term objectives.
- Manage budgets and timelines, ensuring all marketing initiatives adhere to quality and brand standards.
- Monitor the effectiveness of marketing campaigns and communicate results to stakeholders, fostering collaboration and continuous improvement.
- Ensure all marketing materials are accurate, on-brand, and meet quality standards across all channels.
- Lead strategies that deepen consumer relationships through innovative communication methods.
- Direct and approve the work of staff and external partners, ensuring alignment with Baystate's branding and standards.
- Foster a collaborative work culture that values diversity and encourages team excellence.
- Ensure compliance with all legal and ethical guidelines in marketing practices.
- Demonstrate a proven track record in developing and executing strategic marketing plans, particularly in the healthcare sector.
- Exhibit strong writing and editing skills, with a focus on delivering clear and engaging content across various platforms.
- Build and maintain effective relationships with senior leadership, community members, and external media representatives.
Qualifications:
- 10+ years of progressive experience in strategic marketing, with at least 3 to 5 years in a supervisory role.
- Experience in healthcare systems or large service industries is preferred.
- Strong understanding of digital marketing principles and consumer engagement strategies.
- Ability to navigate complex organizational structures and foster collaboration across departments.
Education:
Bachelor's degree in a relevant field is required; a Master's degree is preferred.
Equal Opportunity Employer:
Baystate Health is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, national origin, ancestry, age, genetic information, disability, or protected veteran status.
