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Channel Marketing Manager
4 months ago
About Lexar
Lexar has been trusted as a leading global brand of memory solutions – so we know first-hand just how quickly data is transforming our world. Our award-winning lineup performs second-to-none and includes memory cards, USB flash drives, readers, and solid-state drives for retail and OEM customers. Whether shooting photos, capturing video, or simply transferring and sharing files on the go, Lexar memory solutions provide the performance and reliability needed to get the most from your digital device.
Job Summary
This position will provide account level marketing and promotional expertise in order to drive increased market share and revenues of Lexar by developing, implementing and measuring partner specific promotions and marketing plans. You will succeed by being the corporate expert on the consumer, the competition, the account-specific business drivers, our partners, and competitive & business trends. You will have the opportunity to create and execute best-in-class programs and promotions that maximize partner and Lexar benefit.
Responsibilities
Develop and execute integrated marketing plan by managing the marketing mix and MDF budget
Drive demand generation programs and develop lead nurturing activities to achieve goals with a balance of inbound and outbound marketing programs
Plan and execute live/virtual events, digital, email and direct marketing campaigns to generate awareness
Promote regional events and sponsorships through social media and the corporate events teams
Leverage corporate messaging, content, promotions, and digital campaigns with target partners
Identify opportunities to promote sales enablement programs, company brand and promotions
Manage marketing development fund (MDF) allocation ensuring activities comply with guidelines and IMP goals that maximize ROI
Publish regular updates and reporting that includes examples of activities to show ROI
Measure contribution from marketing generated leads;
Provide market conditions updates, best practices, suggestions, and ideas to enhance future activities
You may be required to travel domestically and internationally up to 25% of the time.
Qualifications:
Bachelor’s Degree in Marketing, Business or Communications or equivalent experience
3+ or more years of experience in channel marketing selling to B2B & B2C
Self-starter and motivated who’s extremely organized with good attention to detail and problem solving
Effectively multi-task multiple projects at one time and accountable
Expert organizational, program management and follow-up skills
Successfully communicate effectively (verbal and written) with all levels of management, extended teams, and partners
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