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Ticketing and Marketing Analyst

1 month ago

Madison, United States Legends Full time
LEGENDS

Founded in 2008, Legends' operating divisions worldwide include - Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Global Technology Solutions, Attractions, Growth Enterprises - offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit and follow us on Twitter and Instagram @TheLegendsWay.

LEGENDS COLLEGE

Legends College provides a holistic service solution unrivaled in the industry. Whether it's advising on a new stadium or renovation project, developing & executing the ultimate menu for the game, or designing & selling the t-shirt that fans wear when they fill stadiums, we touch most of the ways fans and consumers engage with colleges and universities. Legends College is focused on creating the ultimate fan experience and helping our partners drive transformational revenue during this ever-changing time in collegiate athletics. Legends College provides the premium experience company's 360-degree service solution across research, project development, premium ticket sales, sponsorships, food & beverage, merchandise, membership clubs, business intelligence, marketing, and philanthropic fundraising & engagement to support leading universities, collegiate organizations, and events.

LEGENDS / WISCONSIN ATHLETICS

University of Wisconsin selected Legends Global Sales to assist in the marketing and development of Camp Randall's south end zone premium seating. This project has provided various new premium seating options with Camp Randall, Wisconsin's football stadium.

In addition to the premium seating offerings, Legends has been hired to oversee and manage various areas within Wisconsin Athletics, Development and Marketing department. Legends focus with the goal of driving revenue around the new premium seating offerings, athletic ticketing (football, men's & women's basketball, men's & women's hockey, women's volleyball, and wrestling), annual athletic donations, and grow the overall connectivity and engagement with all Badger fans.

THE ROLE

The Ticketing & Marketing Analyst's responsibilities include the development of appropriate documentation required by all projects, coordination of internal teams for the timely delivery of content and deliverables, working with the data team to track, understand, and report pertinent information to ensure collaboration across teams. The Ticketing & Marketing Analyst should be a person who enjoys the challenge of managing expectations, personalities, and multiple priorities, while enforcing internal deadlines and keeping projects on time. The Ticketing & Marketing Analyst will report directly to the General Manager, Sales & Service, and work closely with the Director of Marketing and the Sr. Director of Sales.

ESSENTIAL FUNCTIONS

  • Lead the management and development of internal and client facing presentations, reports and quarterly project recaps
    • (PowerPoints, presentations, project overviews/summaries, etc.).
  • Coordinate with internal team members in marketing, graphic design, sales and data, to implement projects and initiatives
  • Work collaboratively with internal and external team members to recommend and implement process improvements to enhance workflow, efficiency, quality of output, and brand consistency
  • Assist in preparation of drafts for essential reporting on a weekly basis
  • Work with data team to gather preliminary information for campaigns with direction from the General Manager
  • Basic knowledge of budget management to help maximize revenue and profitability
  • Using data to identify industry trends in the ticketing and premium space to maximize revenue and profitability
  • Assist GM and Director of Data & Analytics in pricing strategy projects
  • Schedule and lead meetings with key stakeholders-including external vendors and internal team members across departments
  • Attend and interact in weekly meetings
  • Aggregate feedback from key stakeholders and create implementation plans with the guidance of the General Manager and support of necessary parties
  • Build trust and positive, productive working relationships with team members and clients
  • Coordinate with external vendors on necessary changes or adjustments to sales and marketing platforms
  • Assist HR with new hire processes, including documentation, onboarding, ordering equipment and more
QUALIFICATIONS

To perform this job successfully, the candidate must be able to perform each essential duty above at the highest levels. The requirements listed below are representative of the knowledge, skill, and/or ability required.
  • Minimum 2 years of experience in ticketing or sports sales environment
  • Expertise with project management software such as Asana, Basecamp, Hive, Trello, or similar
  • Expertise with the Microsoft Office suite (Word, PowerPoint, Excel)
  • Knowledge of Adobe Creative Suite (InDesign, Photoshop)
  • Able to simultaneously manage a high level of detail across multiple projects and meet deadlines without compromising quality
  • Excellent relationship-building skills
  • Excellent organizational skills and attention to detail
  • Excellent business acumen
  • Proactive problem-solving skills
  • Excellent time management skills
  • Confident, assertive, and accountable leader who is calm and professional under pressure
  • Able to work well within a team environment, offering assistance and support to team members when necessary
  • Able to work flexible hours including some nights, weekends, and holidays
  • Bachelor's degree preferred

COMPENSATION

Competitive salary, commensurate with experience, and a generous benefits package that includes: medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: On Site

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands to finger, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.