Omnichannel Marketing Analyst

2 months ago

Madison, United States Grand Leisure Full time
Job DescriptionJob Description


We're looking for an ambitious, energetic Omnichannel Marketing Analyst to join our rapidly growing team at Grand Leisure, an industry-leading supplier of outdoor patio furniture, accessories, and solar lighting in the North American mass retail market. With U.S. headquarters located in Madison, Wisconsin, we are a small(ish) team of sales, design, and marketing aficionados, looking for someone who has the drive and energy to help us stay at the top of an increasingly saturated (and booming) industry, and to support our data and analytics strategy for both our brick-and-mortar and e-commerce divisions.

We are seeking an Omnichannel Marketing Analyst with a strong foundation in data analytics, marketing IT systems management, and a proven track record in digital marketing strategies. This role is crucial for driving data-driven decision-making across both our B2B and D2C channels. The ideal candidate will excel in automating data processes, setting up dynamic dashboards, and leveraging coding skills to optimize marketing strategies. By combining analytical prowess with IT and digital marketing expertise, this position will support strategic goals, enhance customer experiences, and drive growth.

We are looking for someone who is located in the Madison, WI area ideally, or someone who is willing to relocate to the area.

Key Responsibilities

  • Strategic Data Analysis: Conduct detailed analyses of retail comp sales, retailer inventory management, and gap analysis to inform product flow adjustments, promotional strategies, and price optimizations. This includes leveraging web scraping tools for competitive insights.
  • Analytics Automation and Dashboard Creation: Develop and maintain automated reporting systems and dashboards using advanced tools such as Power BI and QlikView for dynamic visualization, and Excel, .CSV manipulation, Python, and SQL to manage and analyze large datasets and provide real-time insights into sales, inventory needs, and market trends to the sales and marketing teams. Utilize Tableau and/or other visualization tools to make data accessible and self-service for weekly strategic decisions to the Executive Management team. Ensure data accuracy and integrity across all marketing analytics platforms.
  • Market Research and Micro-Marketing Strategies: Oversee market research deployment and analysis, utilizing findings to make micro-marketing recommendations tailored to regional or store levels to optimize market share capture rates.
  • Customer Segmentation and Behavior Analysis: Analyze customer data to segment, identify trends, and understand behavior patterns in both B2B and D2C segments. Apply findings to tailor marketing strategies and improve customer targeting.
  • Global Economic Analysis & Big Data Integration: Employ advanced big data tools and technologies to thoroughly analyze global economic trends and evaluate their impact on the company's market positions. Consolidate and interpret large datasets from various sources, including international market data, economic reports, and industry trends, to anticipate shifts in consumer behavior and market demand. Use econometric models through sophisticated statistical software to derive actionable insights, helping to shape strategic decisions in response to global economic dynamics.
  • IT and Digital System Management: Coordinate the integration and management of IT systems including e-commerce platforms like Shopify, WooCommerce/Wordpress, CRM systems, and retailer portals. Evaluate and introduce emerging technologies and digital tools to enhance analytical capabilities and marketing strategies.
  • Cybersecurity, Data Management & Storage: Spearhead the implementation and management of comprehensive IT security protocols in coordination with global HQ. Conduct continuous monitoring for IT threats and vulnerabilities, focusing on safeguarding employees, retail partners, and end consumers. Ensure the security and integrity of all internal data, manage digital assets, and oversee the use of storage solutions like One Drive and Dropbox for maintaining the Material Library, SOPs, Test Reports, Design and Quote Archives, and Passwords, to protect and efficiently access company's vital information.
  • Infrastructure Management- Integrate 3PL operating systems (Freight, Warehouses, Customer Service), manage e-commerce platforms (Shopify, WooCommerce, Magento, Amazon, and Wayfair), Retailer Portal Management (Spark, Syndigo, Salsify, Commercehub), oversee networks, servers, and other IT infrastructure.
  • Stakeholder Engagement, Collaboration, and Leadership: Forge strong collaborations with internal teams and external partners, delivering insights and training on data-driven marketing strategies and emerging technologies. Align closely with marketing, sales, and product teams to craft a unified data strategy that propels business goals. Provide leadership and mentorship to junior analysts and team members, guiding them in analytics best practices and fostering a culture of continuous learning and improvement.

Qualifications

  • Bachelor's or Master's degree in Marketing, Business Analytics, Data Science, Information Technology, or a related field.
  • 3-5 years of experience in marketing analytics, with a focus on both B2B and D2C channels.
  • Strong proficiency in data visualization tools (Tableau, Google Data Studio, Looker, Power BI, etc) and analytics platforms. (3+ years)
  • Proficient to expert level in Excel, Python, and SQL, and a familiarity with SAS, R, and other data analysis tools, with experience in automating data processes and creating dynamic dashboards, with a strong understanding of statistical analysis methods. (2+ Years)
  • Experience with digital marketing strategies, including SEO/SEM (using tools like Google Adwords, Facebook Ads Manager), email marketing, social media, and PPC campaigns.
  • Excellent analytical, problem-solving, communication, and project management skills with the ability to present complex data in a clear and compelling manner.
  • Effective communication and collaboration abilities, with experience in training and stakeholder management.
  • Possess a solid understanding of AI technologies, including machine learning, natural language processing (NLP), and computer vision, to facilitate the development and integration of advanced internal tools that enhance analytical capabilities and operational efficiency.
  • Excellent English speaking and writing skills are a requirement of this role.


Job Posted by ApplicantPro

  • Omnichannel Marketing Analyst

    2 weeks ago

    Madison, United States Grand Leisure Corporation Limited Full time

    We're looking for an ambitious, energetic Omnichannel Marketing Analyst to join our rapidly growing team at Grand Leisure, an industry-leading supplier of outdoor patio furniture, accessories, and solar lighting in the North American mass retail market. With U.S. headquarters located in Madison, Wisconsin, we are a small(ish) team of sales, design, and...

  • Omnichannel Marketing Analyst

    2 months ago

    Madison, United States Grand Leisure Corporation Limited Full time

    We're looking for an ambitious, energetic Omnichannel Marketing Analyst to join our rapidly growing team at Grand Leisure, an industry-leading supplier of outdoor patio furniture, accessories, and solar lighting in the North American mass retail market. With U.S. headquarters located in Madison, Wisconsin, we are a small(ish) team of sales, design, and...

  • Omnichannel Marketing Analyst

    2 months ago

    Madison, United States Grand Leisure Corporation Limited Full time

    We're looking for an ambitious, energetic Omnichannel Marketing Analyst to join our rapidly growing team at Grand Leisure, an industry-leading supplier of outdoor patio furniture, accessories, and solar lighting in the North American mass retail market. With U.S. headquarters located in Madison, Wisconsin, we are a small(ish) team of sales, design, and...

  • Marketing Business Analyst

    3 months ago

    Madison, United States Truity Partners Full time

    Marketing Business Analyst (39753)Our client is an organization in the Madison area looking for a Marketing Business Analyst. Our client is looking for someone with 3+ years of business analyst experience, strong leadership skills, and ability to prioritize. This company offers growth opportunities, a hybrid work environment, and a fun office environment...

  • Marketing Business Analyst

    3 months ago

    Madison, United States Truity Partners Full time

    Marketing Business Analyst (39753)Our client is an organization in the Madison area looking for a Marketing Business Analyst. Our client is looking for someone with 3+ years of business analyst experience, strong leadership skills, and ability to prioritize. This company offers growth opportunities, a hybrid work environment, and a fun office environment...

  • Marketing Business Analyst

    2 weeks ago

    Madison, United States Truity Partners Full time

    Location: Madison, Wisconsin Sector: Accounting & Finance Employment Type: Permanent Job ID: 39753 Date Added: 08/27/2024 APPLY NOW View All Jobs Our client is an organization in the Madison area looking for a Marketing Business Analyst. Our client is looking for someone with 3+ years of business analyst experience, strong leadership skills, and...

  • Marketing Business Analyst

    2 months ago

    Madison, United States Truity Partners Full time

    Location: Madison, Wisconsin Sector: Accounting & Finance Employment Type: Permanent Job ID: 39753 Date Added: 07/07/2024 APPLY NOW View All Jobs Our client is an organization in the Madison area looking for a Marketing Business Analyst. Our client is looking for someone with 3+ years of business analyst experience, strong leadership skills, and...

  • Ticketing and Marketing Analyst

    1 week ago

    Madison, United States Legends Hospitality Full time

    Description LEGENDS Founded in 2008, Legends’ operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Global Technology Solutions, Attractions, Growth Enterprises – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their...

  • Ticketing and Marketing Analyst

    2 months ago

    Madison, United States AEG Full time

    In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.LEGENDS Founded in 2008, Legends' operating divisions worldwide include - Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Global Technology Solutions,...

  • Marketing Business Analyst

    2 days ago

    Madison, WI , USA, United States Truity Partners Full time

    About the Role:Truity Partners is seeking a highly skilled Marketing Business Analyst to join our team. As a Marketing Business Analyst, you will play a critical role in supporting the organization with accurate and reliable analytic support.Responsibilities:Provide timely, accurate, and insightful analysis, reporting, and presentations to support business...

  • Ticketing and Marketing Analyst

    1 week ago

    Madison, United States AEG Full time

    In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.LEGENDS Founded in 2008, Legends' operating divisions worldwide include - Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Global Technology Solutions,...

  • Ticketing and Marketing Analyst

    1 week ago

    Madison, United States Legends Full time

    LEGENDS Founded in 2008, Legends’ operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Global Technology Solutions, Attractions, Growth Enterprises – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and...

  • Business Intelligence Analyst

    2 days ago

    Madison, WI , USA, United States Truity Partners Full time

    About the RoleTruity Partners is seeking a highly skilled Marketing Business Analyst to join our team. As a key member of our organization, you will be responsible for providing accurate and reliable analytic support to drive business growth.Key ResponsibilitiesSupport the organization with timely and insightful analysis, reporting, and presentations.Manage...

  • Ticketing and Marketing Analyst

    2 months ago

    Madison, United States teamworkonline Full time

    LEGENDS Founded in 2008, Legends’ operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Global Technology Solutions, Attractions, Growth Enterprises – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand...

  • Equity Research Analyst, Public Markets

    2 weeks ago

    Madison, Wisconsin, United States State of Wisconsin Investment Board Full time

    About Our OrganizationThe State of Wisconsin Investment Board (SWIB) is a distinguished global investment entity, established in 1951, overseeing assets exceeding $145 billion for the Wisconsin Retirement System (WRS) and other funds. Our innovative investment management ensures that WRS remains one of the few fully funded public pensions in the U.S.,...

  • Insights Analyst

    4 days ago

    Madison, United States Hiebing Full time

    Job DescriptionJob DescriptionHiebing is a full-service marketing agency focused on driving momentum for the brands and clients we serve. We are a curious crew who live by a We Before Me credo, knowing that teams outperform individuals and that we always have each other’s backs. We have the privilege to serve within our communities, donating thousands of...

  • Insights Analyst

    3 days ago

    Madison, United States Hiebing Full time

    Hiebing is a full-service marketing agency focused on driving momentum for the brands and clients we serve. We are a curious crew who live by a We Before Me credo, knowing that teams outperform individuals and that we always have each other's backs. We have the privilege to serve within our communities, donating thousands of hours of our time in pro-bono...

  • Senior Growth Analyst

    4 weeks ago

    Madison, United States Stella & Chewy's Full time

    Job Type: Full-time Description Overview: We are seeking a talented and motivated Senior Growth Analyst to join our dynamic, data-driven team. The ideal candidate will possess a blend of strategic thinking, data analysis skills, and a passion for driving growth across the Sales and Marketing functions. As a Senior Growth Analyst, you will be responsible for...

  • Pricing Analyst

    2 weeks ago

    Madison, United States Rentable Full time

    Job DescriptionJob DescriptionWe're Changing the Rentals IndustryWe're a profitable, growth-stage company specializing in industry-leading martech and data SaaS products for the rentals industry. Originally known for building and operating one of the U.S.'s largest rental marketplaces, Rentable, we have since expanded our portfolio to include two...

  • Marketing and Revenue Strategist

    2 days ago

    Madison, Wisconsin, United States AEG Full time

    About the RoleWe are seeking a highly skilled and experienced Ticketing and Marketing Analyst to join our team at AEG. As a key member of our sales and marketing department, you will be responsible for developing and implementing strategies to drive revenue and enhance the overall fan experience.Key ResponsibilitiesProject Management: Lead the management and...