Manager - CRM Analytics , Marketing Performance Measurement

1 month ago

Lansing, United States General Motors of Canada Full time

Job Description This role is categorized as HYBRID . This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits. We're seeking an experienced Manager - CRM Analytics, Marketing Performance Measurement to lead our data-driven marketing initiatives within our Marketing Insights & Technology (MIT) team. The ideal candidate will have a strong background in CRM, digital analytics, and marketing technology, with the ability to translate data insights into actionable marketing strategies across our iconic brands and integrate CRM analytics into cross-channel experiences. Key Responsibilities Lead CRM analytics efforts across all marketing channels, with a focus on campaign measurement, performance reporting, and brand strategy development. Collaborate closely with the Marketing Technology (MarTech), Enterprise Data (EDAI), and Owner Comms teams to define measurement strategies for CRM campaigns across Chevrolet, Buick, GMC, Cadillac, and corporate businesses. Develop and implement data-driven CRM strategies to improve customer engagement, retention, and conversion of key funnel activities. Integrate CRM analytics into other cross-channel experiences, ensuring data quality and consistency across all touchpoints. Drive data-informed decision making across the marketing department, providing updates to C-Level executives. Manage and mentor a team of CRM and analytics specialists, fostering a high-performance culture. Partner with research and creative agencies to support capabilities and initiatives. A blend of business and technical savvy around translating overall analytical vision with knowledge on technical implementation. Understanding of how to mesh multiple data sources (CRM, Site, and offline actions) to design actionable reporting and insights. Collaborate with MarTech teams on the implementation of data availability and reporting; feeding detailed requirements, ideating, and innovating. Working with Marketing Technology Teams The Manager of CRM Analytics will work closely with marketing technology teams to: Integrate CRM and analytics platforms with other marketing tools and cross-channel experiences. Ensure data quality and consistency across all marketing systems and touchpoints. Collaborate on the implementation and requirements of new marketing technologies, including tagging and measurement tools. Develop custom reporting solutions and dashboards that provide a holistic view of customer interactions. Identify opportunities for process automation and efficiency improvements in cross-channel analytics. Required Skills and Experience 8+ years of experience in automotive analytics or marketing analytics roles. Deep understanding of CRM reporting and measurement frameworks. Advanced-level knowledge of Adobe, Google, or other Marketing Analytics platform suites: Adobe Experience Platform, Adobe Analytics, Google Analytics, etc. Advanced-level understanding of email service providers and associated optimization & analytical tools. Strong understanding of Marketing Automation platforms and CRM systems. Deep experience with data visualization tools (e.g., Tableau, PowerBI). Proficiency in analysis tools (Excel, SQL, etc.). Excellent analytical, problem-solving, and data storytelling skills. Strong leadership and communication abilities, with experience presenting to senior executives. Demonstrated ability to work proactively and independently while guiding strategy and collaborating with stakeholders. Bachelor’s degree in Business, Information Systems, Marketing, or Martech related fields; Master’s preferred. Prior leadership experience preferred. GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE. About GM Our vision is a world with Zero Crashes, Zero Emissions, and Zero Congestion, and we embrace the responsibility to lead the change that will make our world better, safer, and more equitable for all. Why Join Us We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds, and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team. Benefits Overview The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan includes the following benefits, in addition to many others: Paid time off including vacation days, holidays, and parental leave for mothers, fathers, and adoptive parents. Healthcare (including a triple tax-advantaged health savings account and wellness incentive), dental, vision, and life insurance plans to cover you and your family. Company and matching contributions to 401K savings plan to help you save for retirement. Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values. Tuition assistance and student loan refinancing. Discount on GM vehicles for you, your family, and friends. Diversity Information General Motors is committed to being a workplace that is not only free of discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer. We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities. Equal Employment Opportunity Statements GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. #J-18808-Ljbffr

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