Marketing Analytics Manager

2 months ago

Lansing, United States Dice Full time

Dice is the leading career destination for tech experts at every stage of their careers. Our client, Vaco Technology, is seeking the following. Apply via Dice today

Key Responsibilities:

Leadership and Team Management: Lead, mentor, and develop a team of marketing analysts. Foster a collaborative and innovative team environment. Set performance goals, conduct regular reviews, and provide feedback. Data Analysis and Insights Generation: Analyze large datasets to generate actionable marketing insights. Develop, tune, and validate predictive models to forecast marketing outcomes. Utilize statistical programming tools (SAS, R, Python) for data manipulation and analysis. Reporting and Visualization: Create comprehensive reports and dashboards to visualize marketing performance. Present insights and recommendations to senior management and stakeholders. Ensure data accuracy and integrity in all reports. Strategic Planning: Develop and implement data-driven marketing strategies to achieve business objectives. Align marketing analytics with overall company goals and objectives. Identify opportunities for growth and optimization within marketing campaigns. Cross-Functional Collaboration: Work closely with marketing, sales, finance, and product teams to align strategies. Serve as a liaison between data teams and other departments to ensure cohesive data usage. Collaborate on cross-functional projects to enhance customer insights and marketing effectiveness. Marketing Technology Stack Management: Oversee the implementation and management of marketing technology tools. Ensure the marketing technology stack supports data collection, analysis, and reporting needs. Stay updated on new technologies and tools to improve marketing analytics capabilities. Customer Insights: Conduct customer segmentation and profiling to understand diverse customer needs. Analyze customer journey data to improve targeting and personalization efforts. Develop and maintain customer lifetime value models and churn predictions. Market and Competitive Analysis: Perform market research to stay informed about industry trends and competitor activities. Analyze competitive data to identify strengths, weaknesses, opportunities, and threats. Provide strategic recommendations based on market and competitive insights. Budget and Resource Allocation: Manage the marketing analytics budget and allocate resources efficiently. Ensure that analytical tools and resources are effectively utilized. Monitor and report on budget performance and ROI of marketing initiatives.

Qualifications:

Bachelor's or Master's degree in Probability and Statistics, Operations Research, Linear Programming, Computer Programming, Economics, Finance, or Marketing. Demonstrated expertise in data manipulation, data wrangling, and developing predictive data models. 7 years of experience working with large relational datasets and databases (SQL preferred). 5 years of experience in statistical programming (SAS, R, or Python) and professional experience in CRM, Database Marketing, Analytics, or Strategy Consulting. Strong analytical and problem-solving skills with a keen eye for detail. Excellent communication and presentation skills. Proven ability to lead and manage a team of professionals. Experience with marketing technology stacks and tools. Ability to work collaboratively in a cross-functional environment.

Marketing Analytics Manager (Hybrid - No C2C)

#J-18808-Ljbffr

  • Marketing Specialist

    1 week ago

    Lansing, Michigan, United States Mi Marketing Full time

    Position Title: Marketing CoordinatorCompany Overview:Mi Marketing is a leading firm in the energy sector, dedicated to innovative marketing solutions and strategic brand management.Job Summary:The Marketing Coordinator will play a crucial role in facilitating effective communication and collaboration among various internal teams and external partners. This...

  • CRM Analytics Manager

    1 week ago

    Lansing, Michigan, United States General Motors of Canada Full time

    Job OverviewThis position is classified as HYBRID. The successful candidate will be required to report to the office a minimum of three times per week.We are in search of a seasoned Manager - CRM Analytics, Marketing Performance Measurement to spearhead our data-centric marketing efforts within the Marketing Insights & Technology (MIT) division. The ideal...

  • Manager - CRM Analytics , Marketing Performance Measurement

    4 weeks ago

    Lansing, United States General Motors of Canada Full time

    Job Description This role is categorized as HYBRID . This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits. We're seeking an experienced Manager - CRM Analytics, Marketing Performance Measurement to lead our data-driven marketing initiatives within...

  • Senior Analyst, Analytics

    3 weeks ago

    Lansing, United States Publicis Groupe Full time

    Zenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients. Clients want to work with happy and motivated people. We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning...

  • Marketing Director

    7 days ago

    Lansing, United States 4flow AG Full time

    Consent to web analysis by Google Analytics The Marketing Director will lead the North American Marketing Department in developing and executing strategic marketing plans to drive brand awareness, customer acquisition, and growth for the North American market. This role requires a blend of creative, analytical, and leadership skills to oversee all marketing...

  • Marketing Director

    7 days ago

    Lansing, United States 4flow AG Full time

    Consent to web analysis by Google Analytics The Marketing Director will lead the North American Marketing Department in developing and executing strategic marketing plans to drive brand awareness, customer acquisition, and growth for the North American market. This role requires a blend of creative, analytical, and leadership skills to oversee all marketing...

  • Marketing Director

    4 days ago

    Lansing, United States 4flow AG Full time

    Consent to web analysis by Google Analytics The Marketing Director will lead the North American Marketing Department in developing and executing strategic marketing plans to drive brand awareness, customer acquisition, and growth for the North American market. This role requires a blend of creative, analytical, and leadership skills to oversee all marketing...

  • Marketing Director

    4 days ago

    Lansing, United States 4flow AG Full time

    Consent to web analysis by Google Analytics The Marketing Director will lead the North American Marketing Department in developing and executing strategic marketing plans to drive brand awareness, customer acquisition, and growth for the North American market. This role requires a blend of creative, analytical, and leadership skills to oversee all marketing...

  • Leasing and Marketing Manager

    2 months ago

    East Lansing, United States Cory Executive Recruiting Full time

    Exciting Opportunity: Leasing & Marketing Manager (Student Housing)CORY is hiring a Leasing & Marketing Manager who is passionate and driven about multifamily real estate, ready to innovate and make a real impact every day.About Our Client:Our client is a national leader in the real estate industry, dedicated to providing the best services to their...

  • Product Owner Marketing Websites

    2 days ago

    Lansing, United States Stride Full time

    Job Description Summary: The Product Owner - Marketing Websites will be the single point of contact responsible for the marketing website's strategic direction and performance. This role involves close collaboration with the VP School Marketing and Web Strategy, UX team, marketing team, designers, developers, and other stakeholders to ensure the marketing...

  • Leasing and Marketing Manager

    2 months ago

    East Lansing, United States Cory Executive Recruiting Full time

    Exciting Opportunity: Leasing & Marketing Manager (Student Housing)CORY is hiring a Leasing & Marketing Manager who is passionate and driven about multifamily real estate, ready to innovate and make a real impact every day. About Our Client:Our client is a national leader in the real estate industry, dedicated to providing the best services to their...

  • Marketing Coordinator Specialist

    2 months ago

    Lansing, United States Savance Full time

    Savance has an opening for an Marketing Coordinator Specialist . Savance Enterprise is seeking a Marketing Coordinator Specialist to become the cornerstone of marketing efforts for Savance Enterprise and all of its various solutions. To apply, email resume and cover letter to: sehr@savance.com WHAT WE ARE LOOKING FOR This isn’t your typical marketing role....

  • Marketing Website Product Owner

    7 hours ago

    Lansing, Michigan, United States Stride Full time

    Job Description**About the Role**Stride is seeking a highly skilled Product Owner to lead the strategic direction and performance of our marketing websites. As a key member of our team, you will be responsible for collaborating with cross-functional stakeholders to ensure our marketing websites effectively support our business objectives, drive engagement,...

  • Marketing Coordinator

    4 weeks ago

    Lansing, United States Michigan Auto Law Full time

    As we continue to help more and more seriously injured people throughout Michigan every day, we are happy to announce we are growing and need more brilliant minds to join us in our marketing department. Michigan’s most awarded and respected Plaintiff’s Law Firm specializing in No-Fault and Serious Auto Injuries, Michigan Auto Law is currently looking for...

  • Sr. Marketing Analyst

    2 months ago

    Lansing, United States Bosch Group Inc Full time

    We are seeking a highly analytical and organized Sr. Marketing Analyst to join our Power Solutions marketing team. This role concentrates on current and emerging powertrain technologies and trends that will shape the future of the industry such as the prolonged lifecycle of internal combustion engines, hybridization and hydrogen. Market Analysis: Identify...

  • Marketing Specialist

    1 week ago

    Lansing, Michigan, United States Michigan Auto Law Full time

    As we expand our efforts to assist individuals who have suffered serious injuries across Michigan, we are excited to announce the need for additional talented professionals in our marketing division. Recognized as Michigan's leading Plaintiff's Law Firm, specializing in No-Fault and Serious Auto Injuries, Michigan Auto Law is seeking a full-time Marketing...

  • Leasing and Marketing Manager

    2 months ago

    East Lansing, United States Cory Executive Recruiting Full time

    Job DescriptionJob DescriptionExciting Opportunity: Leasing & Marketing Manager (Student Housing)CORY is hiring a Leasing & Marketing Manager who is passionate and driven about multifamily real estate, ready to innovate and make a real impact every day. About Our Client:Our client is a national leader in the real estate industry, dedicated to providing the...

  • Marketing Coordinator-Southfield, MI

    2 months ago

    Lansing, United States Princeton Management Full time

    Property Management Company is seeking marketing coordinate candidates for cooperate office located in Southfield, MI As a Marketing Coordinator at Princeton Management, you will be an essential part of our Marketing Department, supporting various aspects of marketing, including social media management, brand development, training coordination, collateral...

  • Brand Marketing Manager

    3 weeks ago

    Lansing, United States Boundlesspromotions Full time

    Boundless Promotions is a leading direct sales and marketing firm located in the greater Detroit area. We have been operating, growing, and expanding into markets nationwide over the last few years. We take a direct approach to bridge the revenue gap our clients experience so that we can target hard-to-reach markets and cost-effectively expand our client's...

  • Marketing Specialist

    3 months ago

    Lansing, United States Ayers Basement Systems Full time

    Job DescriptionJob DescriptionMarketing SpecialistWe are seeking a talented and enthusiastic Marketing Specialist to join our team. As a Marketing Specialist, you will play a vital role in keeping our fast-paced marketing team running effectively and efficiently. This includes duties such as project management for trade shows, managing the execution of email...