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Salesforce Marketing Cloud Expert

2 months ago

Lansing, Michigan, United States Revive Staffing Solutions Inc Full time
Job Title: Salesforce Marketing Cloud Expert

This is a part-time position working approximately 5-15 hours a week for 6 months. The position is "on call" and the candidate will need to be available when needed by the team. Potential room for growth.

Key Responsibilities:
  • Provide expert-level support and training to the Bureau of HIV and STI Programs (BHSP) on Marketing Cloud features and functions, including:
    • Utilizing Journey Builder to support the Training and Events Unit with their communications related to events.
    • Modifying data extensions and adding/removing specific individuals.
    • Updating permissions and segregating different folders/components for different users.
    • Identifying solutions to solve complex problems leveraging Marketing Cloud features.
    • Updating and altering automatic sends.
    • Configuring features like approvals and providing training.
    • Updating AMPscript and training on this process.
    • Creating additional templates and training on this process.
    • Creating and presenting training resources for basic Marketing Cloud functions.
    • Consulting on Marketing Cloud best practices and sharing tips/tricks for success.
    • Providing root cause analysis of Marketing Cloud features and working with BHSP and technical teams to isolate issues.
    • Identifying solutions in Marketing cloud and mitigation strategies for identified problems.
    • Performing regular audits to ensure information is flowing over correctly from Service Cloud to Marketing Cloud.
Required Skills:
  • Extensive experience and knowledge of Salesforce Marketing Cloud features and support.
  • Knowledge of coding, specifically with AMPscript, SQL, HTML, and CSS.
  • Experience facilitating training and publishing training materials.
  • Experience documenting processes and explaining complex information in a simplistic manner.
  • Experience with the bounce management process in Marketing Cloud and integrated Salesforce CRM solutions.
  • Experience in production support and problem solving for Salesforce Marketing Cloud, including Service Cloud Integrations.
  • Ability to work directly with business/production owners on priorities and balance workloads.
  • Strong written and verbal skills with the ability to simply explain technical topics to a non-technical audience.
Preferred Skills:
  • Experience with other Salesforce products, like Tableau.