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Senior Analyst, Analytics

2 months ago

Lansing, United States Publicis Groupe Full time

Zenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients. Clients want to work with happy and motivated people. We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work. We are single mindedly focused on delivering great work. We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work. Our greatest credential is our client list. Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships. To learn more, visit www.zenithmedia.com Job Description Overview: We don’t all look the same, and we don’t expect you to, either. But successful members of the Analytics team at Zenith generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more. We look for prior experience in media analytics, especially digital media. We hope you’re a numbers whiz and know how to bring data to life through a compelling story. Role Objectives: Senior Analysts form the foundation of the Analytics team. They pull and arrange data from a multitude of sources to feed business-improving insights, then build thoughtful presentations and reports that bring the story home to our clients. They work closely with their Manager to learn the most efficient and effective ways of wrangling with data and develop skills to become full-fledged storytellers. Qualifications Qualifications: B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field 2+ years of experience working with large data sets or conducting quantitative analysis Agency experience highly preferred Knowledge of Digital Media, Marketing/Advertising industries highly preferred Experience working with Python, R programming languages Experience working with relational databases, SQL Ability to speak and write professionally Ability and comfort with presenting work by phone or within small groups Proficiency in Microsoft Office software such as Word, Excel and PowerPoint Ability to service clients, partners and internal stakeholders by understanding needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency Knowledge of digital media metrics (Impressions, Clicks, CTR, CPM, etc.) Knowledge of visualization tools like Tableau and Power BI Knowledge of analytics tools and relational databases (Google Analytics, SQL, MS Access) Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables) #J-18808-Ljbffr