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Marketing Specialist
2 months ago
EMIT Technologies, Inc. is seeking a skilled Marketing Specialist to join our dynamic team. This role is pivotal in driving our marketing initiatives, enhancing brand visibility, supporting sales growth through strategic marketing campaigns and content creation efforts.
Key Responsibilities:
- Develop compelling content for various platforms including social media, blogs, whitepapers, e-books, and line cards.
- Ensure all content is engaging, accurate, and aligns with brand messaging.
- Implement SEO strategies to optimize website content and increase organic traffic.
- Plan and execute email marketing campaigns, advertising initiatives, and pay-per-click campaigns to reach target audiences effectively.
- Design and coordinate trade show materials and exhibits to maximize brand visibility and engagement at industry events.
- Conduct market research and analyze marketing data to generate actionable insights.
- Utilize findings to inform strategic sales and marketing decisions.
- Manage and update company website content to ensure accuracy and relevance.
- Utilize Pipedrive CRM system to foster the creation of inbound leads, track leads and optimize customer relationships.
- Maintain brand consistency across all marketing materials.
- Bachelor's Degree in Marketing, Communications, Business Administration, or related fields.
- 2+ years of professional marketing experience, preferably in the manufacturing, industrial, and/or energy sectors.
- Proficiency with CRMs (Pipedrive, HubSpot, Salesforce) and content creation tools (Canva, Adobe Photoshop).
- Proven track record of developing and executing successful marketing campaigns.
- Candidates with proficiency in photography and videography for content creation purposes will be preferred
We are an equal opportunity employer and welcome candidates from all backgrounds.