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    1 month ago

    Lexington, United States University of Kentucky Part time

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  • Marketing Campaign Manager

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    1 month ago

    Lexington, United States Kaizen Lab Inc. Full time

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Head of Product Marketing

3 months ago

Lexington, United States Liquid AI Full time

As Head of Marketing, you will play a crucial role in bridging the gap between our product teams and our customers. You will be responsible for positioning our company and products in a competitive market, crafting compelling messaging, and driving customer engagement through targeted marketing strategies. Your deep understanding of our various target markets and the ability to translate product features into benefits will be critical in driving the adoption and success of our software solutions.

Key Responsibilities

Conduct market research and competitive analysis to understand market trends, customer needs, and positioning Collaborate with product management and sales teams to define product positioning, messaging, and unique selling propositions Create compelling content (e.g., sales enablement materials, case studies, product videos, website copy, blog posts) to articulate the benefits of our products to the market Develop and execute go-to-market strategies for new and existing products, ensuring alignment with the overall business goals Explore and execute opportunities to elevate Liquid AI’s brand and raise awareness about Liquid AI’s technologies. Manage our marketing technology stack in conjunction with our Business Development & Sales teams. Plan and execute product launches, working closely with cross-functional teams to ensure a cohesive and impactful introduction of products to the market Measure and report on the effectiveness of marketing programs and campaigns, adjusting strategies as needed Foster strong relationships with key customers to develop case studies and testimonials

Qualifications

Proven experience in product marketing, preferably in the B2B SaaS industry Strong understanding of the product lifecycle, from conception to launch Excellent communication, writing, and presentation skills Demonstrated ability to conduct market research and analyze data to inform marketing strategies Creative thinker with the ability to generate innovative marketing ideas and translate them into effective marketing programs Strong project management skills, with the ability to lead and collaborate with cross-functional teams Experience with digital marketing tools and platforms (e.g., CRM, marketing automation, analytics) Ability to work in a fast-paced, dynamic environment

What We Offer

Competitive salary and equity package Opportunity to be a part of a rapidly growing AI company with a dynamic and supportive executive team Challenging, autonomous, and rewarding work in a fast-paced, creative environment Professional development and career growth opportunities

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