Direct Marketing Coordinator/Executive Assistant Lexington, KY

2 months ago

Lexington, United States Kaizen Lab Inc. Full time

eCampus.com is a premier online retailer of textbooks and digital course materials. Consistently exceeding industry standards, eCampus.com’s mission is to provide the easiest, fastest, and most affordable way for K-12 and higher education students to buy, rent, or sell textbooks and digital content. The company launched on July 2, 1999, the birthday of original investor Dave Thomas of Wendy’s. From the beginning, our driving force has been meeting the needs of the customers we serve. Remaining an innovative leader in the course materials industry, eCampus.com serves over 250 colleges and universities through an innovative course material solutions suite, including full-service Virtual Bookstores and the eCampus.com ALL Access program. eCampus.com's mission enables institutions to increase course material affordability, serving millions of students to date. SUMMARY The Traditional Marketing Coordinator is responsible for promoting brand awareness through traditional marketing venues. The Traditional Marketing Coordinator also provides administrative support to our President/CEO. ESSENTIAL DUTIES AND RESPONSIBILITIES Organizes and attends buybacks by coordinating with local businesses near campus to buy used textbooks. Recruits and manages all street team and promo students used to promote the brand on local campuses. Assists in Traditional Marketing efforts by developing marketing plans to promote the company brand through national campaigns (including but not limited to print ads, billboards, television, radio, events, etc). Contacts and organizes on-campus events to create brand awareness on college and university campuses. Provides administrative support to President/CEO, as well as other department heads throughout the company. Orders all company office supplies for replenishment. All other duties and projects as assigned. SUPERVISORY RESPONSIBILITIES Coordinator will also manage all street team/promo students used to promote the brand on local campuses. MINIMUM KNOWLEDGE, SKILLS AND ABILITIES REQUIRED Knowledge of marketing strategies. Must be detail-oriented with attention to detail. Proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint. Ability to be creative. Ability to lead others. Ability to travel up to 25% (some overnight travel required). Previous experience with campus events a major plus. EDUCATION and/or EXPERIENCE Bachelor’s degree in Marketing, Advertising, Business, Public Relations or related field. WORKING CONDITIONS / PHYSICAL DEMANDS Normal office environment with some exposure to dust, noise, temperature and the like. Sitting or standing for long periods. Standing, bending, and lifting up to 25 pounds. Physically assisting with local buybacks in all weather conditions. Operation of standard business equipment such as calculators, fax machines, computer printers, and photocopiers. Extended viewing of computer screen. This position reports directly to the President/CEO. EMPLOYEE BENEFITS eCampus.com offers a competitive benefits package including health, dental, vision, Group Term Life/AD&D, long-term disability, 401(k) plan, and paid time off.

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