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Specialist, Marketing

2 months ago

Lexington, United States Race Winning Brands Full time

Description Race Winning Brands (RWB)

is the leading manufacturer of racing and high-performance parts sold to automotive and powersports markets. RWB is the preferred source for high-end pistons, engine blocks, cylinder heads, intake manifolds, connecting rods, crankshafts, clutches, transmissions, springs and other engine and driveline- related performance components. RWB markets its products through multiple prominent brands including JE Pistons, Wiseco Performance Products, K1 Technologies, Diamond Pistons, Trend Performance, Rekluse Motor Sports, MGP Connecting Rods, ProX Racing Parts, Dart Machinery, PAC Racing, RevMax, Haltech, TSI, and TMG performance. RWB sells to a diverse and unmatched customer base of professional and sportsman racers, engine builders, enthusiasts, OEMs, automotive and powersports dealers and wholesale distributors. RWB is headquartered in Mentor, Ohio with sales offices and manufacturing operations in strategic locations throughout the United States, Canada, Europe and Asia. JOB SUMMARY: This position is located at Haltech, Lexington, KY, with travel to other RWB locations as required. ESSENTIAL DUTIES AND RESPONSIBILITIES: Create and administer digital marketing campaigns targeting multiple customer channels through email and other outreach methods. Analyze, maintain, and execute social media content and utilize analytics across multiple channels and platforms to benchmark trends and identify areas for improvement working collaboratively with Content Manager on overall social strategy. Assist in overall marketing coordination and execution with corporate and divisional locations to execute marketing funnel strategy related to new product releases, events, visual impressions such as print and digital, social, and content creation. Utilize photography and video equipment to capture product, event, product demonstration and testimonials to create assets for marketing strategies. Contributes to the marketing team efforts by providing support, ideation, and cooperation to other Sales & Marketing personnel within Race Winning Brands and its brands. Responsible for maintaining marketing supplies and ancillary support for tradeshows, race and promotional events, and inhouse marketing studios. Event management assistance, coordinating merchandise sales, vehicles, displays, and other collateral needed to support successful customer interactions and impressions working with Marketing Coordinator. Creative knowledge and ability to translate or convey creative needs with graphic/video personnel to achieve desire visual messaging for targeted customers and markets. Working with outside marketing partners and influencers to align and execute AOP plans and strategies. PM21 What You'll Get: Eligible for Medical, Dental, Vision Insurance as of Day One Employer Paid Life and Disability Insurance HSA with Employer Contributions 401(K) Retirement Plan with Company Match Employee Wellness and Assistance Programs Paid Maternity/Paternity Leave Paid Time Off Up to 13 Paid Company Holidays Requirements Bachelor’s degree in marketing, sales, or related field. 3-5 years experience in Marketing or sales preferred. Fluent in Microsoft Office Suite. Knowledge/experience with Adobe Creative Suite is a plus. Excellent communication skills (both verbal and written). Must be able to communicate with both management and non-management associates. May require travel to customers, trade shows and race / promotional events as necessary to assure success of sales and marketing efforts. Projects a positive attitude towards the customer and co-workers, contributes to a positive working environment. Knowledge of performance and/or powersports is a plus.

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