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Manager, Marketing Automation

1 month ago

Young America, United States Webhelp Full time
Apply Now

Job Title:
Manager, Marketing Automation

Job Description
We're Concentrix. A new breed of tech company - Human-centered. Tech-powered. Intelligence-fueled.
We create game-changing solutions across the enterprise, that help brands grow across the world and into the future. We are trusted by clients across all major sectors, from up-and-coming success stories to iconic Fortune Global 500 brands in over 70 countries spanning 6 continents.
Our game-changers:
Challenge Conventions-Deliver outcomes unimagined-Create experiences that go beyond WOW
If this is you, we would love to discuss career opportunities with you.
In our Concentrix Catalyst team, you will work with the engine that powers the experience design and engineering capabilities at Concentrix. A leading global solutions company that reimagines everything CX through strategy, talent, and technology. We combine human-centered design, powerful data, and strong tech to accelerate CX transformation at scale. You will be surrounded by the best in the world providing market leading technology and insights to modernize and simplify the customer experience. Within our professional services team, you will deliver strategic consulting, design, advisory services, market research, and contact center analytics that deliver insights to improve outcomes and value for our clients. Hence achieving our vision.
Concentrix provides eligible employees with an opportunity to enroll in many benefit programs, generally including private medical plans, great compensation package, retirement savings plans, paid learning days, and flexible workplaces. Specific benefits plans will vary by country/region.
We're a remote-first company looking for the absolute best talent in the world. Experience the power of a game-changing career.
The Marketing Automation Manager is a strategic role in the Marketing Solutions Group, driving client marketing automation and CRM go-to-market strategy, personalization/journey strategy, managing client project deliverables, overseeing team growth and success, and contributing as subject matter expert for team support as needed. This role serves as the primary point of contact and subject matter expert for integrated marketing automation strategy and execution workstreams.

Core Role Competencies

Go-To-Market Strategy and Practice Excellence
  • Support customer acquisition efforts, including Requests for Pricing, proposal, and statement of work creation, with supporting material development in collaboration with vertical sales/account teams.
  • Support organizational recognition through analyst briefings and external messaging.
  • Demonstrate deep expertise in Marketing Automation platforms and programs through thought leadership articles, round table discussions, and cohosted series with platform partners.
  • Inform team training plans and certification goals.
  • Be passionate about marketing automation and keep up with the latest trends, tools, and innovation in the marketing automation ecosystem.
Requirements & Build Design
  • Document business/program needs and translate to actionable marketing automation, personalization, and omnichannel program requirements.
  • Understand and define business requirements and help to drive initiatives that translate into strategic marketing automation, omnichannel, and CRM roadmaps, governance and technical requirements.
  • Identify and engage digital marketing subject matter experts to align processes for audience planning, personalization opportunity assessment, measurement strategy, tagging and tracking/analytics, marketing automation/CRM, and content development work.
  • Expertise with programs within a variety of enterprise-scale marketing automation platforms such as Adobe, Salesforce, and Microsoft Dynamics to deliver compelling customer journeys.
  • Cross-functional Collaboration with Marketing, Data, Engineering, Sales, and other teams to strategies align with overall business goals with clear KPIs alignment.
Client Management
  • Builds strong internal and external relationships and delivers exceptional client satisfaction.
  • Maintain regular contact with clients, keeping in mind their level of maturity, capabilities, constraints, pain points, and provide timely and effective responses to all client questions.
  • Supports client data governance, marketing technology assessments, program design, and organizational strategy.
  • Serve as a senior Marketing Solutions subject-matter expert on enterprise-scale digital transformation and marketing maturity engagements. Support client data governance, marketing technology assessments, program design and modern marketing organizational strategy and planning.
  • Manage ongoing client relationships with high-value consulting and business acumen to generate client satisfaction and trusted partner engagements.
Team and Knowledge Management:
  • Cultivate team cohesion and support professional growth through team meetings and 1:1 conversation.
  • Manage team goals and progression against OKRs.
  • Develop and maintain detailed project documentation, including requirements, design specifications, and implementation plans.
  • Create knowledge base articles and training materials for internal teams and clients.
  • Maintain a repository for best practices, reference materials, and lessons learned.

Additional Job Description

Qualifications / Requirements
  • 6 years+ of experience in Marketing Automation
  • Growth mindset and past team management experience
  • Deep expertise in one or more enterprise marketing automation platforms (eg, Salesforce, Adobe)
  • Strong understanding of customer journeys, data strategy, key measures of success, and program optimization
  • Familiarity with current data privacy and opt-in regulations
  • Continuous learning mindset, analytical thinker, and problem solver
  • Ability to plan activities and manage to key dates and milestones
  • Ability to build and cultivate long-term client and team relationships
  • Self-motivated individual with strong attention to detail
  • Excellent communication skills, spoken and written, with demonstrated ability to extract insights, explain, and build cases in support of strategies, budget allocation, and KPIs
  • Expert proficiency with MS Office, especially Excel, PowerPoint, and Word
  • Bachelor's degree required

Additional Preferred Qualifications:
  • Certified practitioner in a leading platform

#ConcentrixCatalyst

Location:
USA, IL, Work-at-Home

Language Requirements:

Time Type:

Physical & Mental Requirements: While performing the duties of this job, the employee is regularly required to operate a computer, keyboard, telephone, headset, and other office equipment. Work is generally sedentary in nature.

If you are a California resident, by submitting your information, you acknowledge that you have read and have access to the Job Applicant Privacy Notice for California Residents

Concentrix is an Equal Opportunity/Affirmative Action Employer including Disabled/Vets.

For more information regarding your EEO rights as an applicant, please visit the following websites:

- English

- Spanish

To request a reasonable accommodation please click here .

If you wish to review the Affirmative Action Plan, please click here .