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Marketing Director
4 months ago
Arizona Priority Care (AZPC) is an Integrated Provider Network focused on providing Whole-Person care to Senior and Medicaid populations, through advanced value-based models. Our provider network is comprised of more than 3,500 providers including Primary Care, Specialty, Hospital System and ancillary provider partnerships. We have operated in the Arizona market for more than 11 years, and are based in Chandler, Arizona. As a leading value-based provider organization, we are committed to improving the quality of care, providing excellent member and provider experiences all while reducing cost.
The objectives of the Marketing Director’s position are critical for the development, brand recognition and visibility of the Arizona Priority Care (AZPC) name and association to its members, providers and customers. They are responsible for the planning, development and implementation of AZPC marketing strategies, communications and public relations activities. The Director will work collaboratively with all health plans and broker partners, while ensuring consistency of message and compliance with all health plan and regulatory requirements in alignment with AZPC and its parent company – Heritage Provider Network – in branding and communication standards.
POSITION DUTIES & RESPONSIBILITES
Annual Marketing Plan, Strategies and Tactics – develop the annual marketing plan and strategies which contribute to membership growth and retention.
Brand awareness – drive development and execution of AZPCs brand awareness out in the community and throughout AZPCs network of providers.
Membership growth – collaborate with network providers and identify opportunities to directly engage existing and new members through brand awareness and brand loyalty.
Develop a solid website strategy for the AZPC brand. Partnering with the Company’s web developer, ensure AZPC website remains up to date with all current information that is useful and helpful to members and providers alike. Partner with multiple department Directors to ensure all necessary content, as well as member activities and events, are posted on the AZPC website for promotion.
Develop and maintain a strong social media presence, inclusive of member activity postings, as well as general AZPC promotional postings on a regular basis.
Develop and participate in Open Enrollment (OE) and ongoing enrollment campaigns. Maintain broker relationships to continue driving positive OE campaigns. Analyze enrollment and disenrollment trends to determine program effectiveness and areas of improvement.
Help position and promote key contracted primary care providers (PCPs) as a tool to drive increased enrollment.
Tailor and customize marketing tactics to meet the needs of key providers.
Maintains knowledge of CMS marketing regulations and works with MA health plan partners to ensure compliance.
Manage budgeting and forecasting and ensure marketing departmental targets are established and met, including maintaining direct oversight of marketing related vendor contracts and performance.
Develops, guides and oversees efforts of support staff to assure successful implementation and/or development of events, print and graphic materials as scoped providing direction as needed.
Other duties as assigned.
EDUCATION, TRAINING AND EXPERIENCE
Bachelor’s degree.
Minimum of 4 years supervisory experience.
5 years previous experience in the healthcare industry – preferred
Previous experience in health plan provider organization or medical group setting.
Experience spearheading community engagement, inclusive of outreach and events.
Accurate and adept performance measurement assessments.
Highly professional and well-versed.
*This role requires FT in-office presence for the first 60 days of employment. Hybrid schedule available after initial training
period. *
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