Manager, Performance Marketing
1 month ago
Who We Are Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram. Trusted by over 1 million brands in 170+ countries, we're an official Meta Business Partner, backed by top investors, including Bessemer Venture Partners. With 200+ teammates across international offices in Austin, Barcelona, Yerevan, São Paulo, and Amsterdam — Manychat helps businesses across the globe improve their ROI and grow faster. What We're Looking For We are seeking a Manager, Performance Marketing to optimize our performance marketing efforts at ManyChat. The ideal candidate will be a strategic thinker with a robust understanding of digital marketing channels and analytics. You will be expected to leverage data-driven insights to optimize campaigns effectively and drive customer acquisition and revenue growth. You will report to the Head of Performance Marketing and will manage a dynamic team who will collaborate closely with cross-functional teams to ensure that marketing efforts are aligned with the company's objectives. What You'll Do Develop and execute innovative performance marketing strategies to meet or exceed key performance indicators (KPIs) related to user acquisition, engagement, and retention. Manage budgets and campaigns across all digital channels, including PPC/SEM, social media, display advertising, and affiliate marketing. Work closely with cross-functional teams, including product/UX, brand, creative, content, and customer success departments, to develop a cohesive and effective marketing strategy. Analyze campaign performance data to refine and optimize marketing efforts continually. Collaborate with creative and content teams to develop compelling advertising materials and ensure brand consistency. Stay updated on industry trends and advancements in digital marketing technologies, and implement new tactics to maintain competitive advantage. Lead, mentor, and expand the performance marketing team to support business growth. Establish strong relationships with key marketing platform partners and vendors. Provide detailed reports and analysis to senior management highlighting campaign results and investment impacts. What You'll Bring Bachelor’s degree in Marketing, Business, or a related field. Minimum of 5 years of experience in digital marketing with a proven track record of successful performance marketing strategies. Expertise in various advertising platforms (e.g., Google Ads, Meta Ads) and analytics tools (e.g., Google Analytics, Tableau). Experience handling marketing budgets and forecasting/reporting results. Knowledge of SEO and content marketing is a plus. Excellent leadership and team management skills. Strong interpersonal skills, ability to develop relationships and communicate with all levels of the organization. Innovative and creative, with a concise, precise, and effective approach to problem-solving. Ability to work in a fast-paced and dynamic environment. What We Offer We care about your growth, well-being, and comfort Annual professional development reimbursement. Generous time-off policy to balance your work and life. Competitive medical, dental, and vision coverage for you and your dependents (via PLANS). Hybrid work format to choose between home and office. Manychat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance. This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you’re set up for success. #J-18808-Ljbffr
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Austin, United States Aldebaran Recruiting Full timeResponsibilities: Strategize, implement, and optimize performance marketing campaigns across diverse digital platforms, including search engines, social media, display networks, and affiliate channels. Evaluate campaign performance data to uncover trends, insights, and opportunities for enhancement, using this information to guide strategic decisions and...
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