Performance Marketing Manager
3 weeks ago
Responsibilities:
- Strategize, implement, and optimize performance marketing campaigns across diverse digital platforms, including search engines, social media, display networks, and affiliate channels.
- Evaluate campaign performance data to uncover trends, insights, and opportunities for enhancement, using this information to guide strategic decisions and adjustments.
- Efficiently manage marketing budgets to ensure maximum ROI.
- Collaborate on creating ad creatives, applying best practices and insights to develop engaging and high-performing advertisements.
- Oversee paid search campaigns, ensuring they are optimized for maximum reach and effectiveness.
- Craft and execute email marketing campaigns to engage and nurture leads.
- Conduct segmentation and A/B testing to drive continuous improvement.
- Generate regular reports and insights for key stakeholders, integrating feedback for ongoing optimization.
Qualifications:
- 3-5 years of experience in performance marketing
- Demonstrated success in executing digital marketing campaigns with quantifiable results.
- In-depth knowledge of paid media, SEM, social media, email marketing, and content marketing best practices.
- Strong communication and interpersonal skills, with the ability to collaborate effectively in a dynamic environment.
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