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Senior Global Brand Marketing Manager

2 months ago

Port Washington, United States Engage Partners Full time

Join Our Team as a Senior Global Marketing Manager Are you a marketing leader with a knack for spotting opportunities and creating impactful strategies? Engage Partners Inc. is on the lookout for a full-time Senior Global Brand Marketing Manager who excels in leadership and communication. If you have a passion for strategic marketing, branding, and public relations, we want you to lead our Global Lash portfolio to success About the Role:

As our Senior Global Brand Marketing Manager, you'll draw on your extensive experience in both digital and traditional marketing to drive our brand forward. You'll also have the chance to manage a small, dynamic team and make a significant impact in the B2C/DTC space, especially in Digital Media, PR, and Influencer marketing. Key Responsibilities: Essential Functions: Build strong relationships with sales and agency leaders to ensure our products are seamlessly integrated across various consumer touchpoints. Contribute to product development and service offerings, from initial creation to market launch and performance tracking. Develop and maintain marketing strategies that align with our key objectives. Create comprehensive advertising campaigns in collaboration with internal and external creative agencies. Lead both online and offline marketing initiatives, including media, email, print, social media, influencer marketing, PR, company websites, and promotional displays. Marketing: Develop annual brand plans to achieve key business goals. Execute marketing campaigns based on current market trends and past results. Plan and launch new products, highlighting key benefits for use in PR, Marketing, and Sales. Oversee impactful influencer campaigns to meet target KPIs. Create content for corporate marketing materials, website, blog, social media, and other platforms. Collaborate on press releases, sales presentations, and PR events. Track business segment performance and report on new product progress. Conduct competitive reporting. Manage 1-2 direct reports. Project Management: Manage all aspects of projects, including deadlines, budgets, campaign analysis, and approval processes. Clearly define and communicate project scope and objectives to internal teams and leadership. Oversee the creative production of marketing assets, from concept to execution. Market Research and Competitive Intelligence: Monitor competitor products and services, providing insights to sales and senior leadership. Conduct consumer research on brand equity and new product concepts. What We're Looking For: Creative thinker with excellent listening and communication skills. 12 years of professional marketing experience. Brand experience. CPG experience. Strong communication and presentation skills. Comfortable communicating at all levels of an organization. Ability to manage multiple projects and deliver results on time and within budget. Experience working closely with sales and internal creative teams. Proficiency with web conferencing tools and Microsoft Office (Word, PowerPoint, Excel). Intuitive, proactive, collaborative, and analytical leader. Ability to travel 3-4 times a year. Master's Degree in Marketing preferred. Beauty industry experience required. Why Join Us?

We offer an exceptional benefits package, a hybrid work approach, and plenty of opportunities for growth. If you're ready to take the next step in your marketing career, we'd love to hear from you

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