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Digital Marketing Manager

2 months ago

Clearwater, United States FlyUSA, Inc. Full time

At FlyUSA we're redefining the private aviation experience from start to finish. As leaders in the industry, we provide comprehensive solutions that meet the unique needs of our clientele. We're not just about flying; we're about delivering unparalleled service and creating memorable journeys.

We're seeking individuals who embody our core values of excellence, dependability, and exceptional service. Our team members are the backbone of our success, driving us forward during a period of rapid expansion. Joining FlyUSA means more than a job-it's a chance to forge a rewarding career path in a dynamic and growing company.

We're actively seeking a talented and experienced Digital Marketing Manager to join our team. In this role, you'll lead our paid search strategies and drive a diverse range of digital initiatives. From crafting compelling email and text campaigns to creating captivating social media content, managing web presence, producing impactful videos, and orchestrating exciting event marketing efforts, you'll leverage your strategic thinking, creativity, and strong analytical skills to propel our marketing efforts forward.

Location: Clearwater, Florida

Key Responsibilities:

  • Manage paid search campaigns, optimizing performance and budget allocation to achieve KPIs.
  • Assist leadership in managing and prioritizing work for external marketing agency.
  • Develop and execute email and text marketing campaigns.
  • Oversee the creation and management of engaging social media content across various platforms.
  • Lead web content initiatives including initial redesign projects and ongoing content updates.
  • Create and manage video content for company updates, marketing campaigns, and system training.
  • Coordinate and execute marketing materials and flows for various programs.
  • Plan and manage events, including coordinating membership giveaways for charity events and supporting local organizations and events.
  • Analyze sales team close rates and other relevant metrics to optimize marketing strategies and support sales efforts.
  • Collaborate with cross-functional teams including Sales and Operations to align marketing initiatives with overall business goals.
  • Stay current with digital marketing trends and best practices, continuously seeking to improve and innovate our digital marketing strategies.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or related field and/or equivalent practical experience.
  • Proven experience in digital marketing with a strong focus on paid search management.
  • Experience managing email marketing campaigns, social media platforms, and web content.
  • Proficiency in video creation/editing tools and content management systems.
  • Strong analytical skills and data-driven thinking.
  • Excellent communication and interpersonal skills.
  • Ability to manage multiple projects and prioritize tasks effectively.
  • Experience in the aviation industry preferred but not required.
Benefits:
  • Employer-Paid Medical Benefits
  • Dental, Vision and Life Insurance options available
  • HSA/FSA Options
  • Short/Long Term Disability Options
  • 401K with Company Match (After 3 months)

Equal Opportunity Employer:

FlyUSA Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.