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Marketing Specialist

1 month ago


Clearwater, United States AmeriLife Full time

Our CompanyExplore how you can contribute at AmeriLife.For over 50 years, AmeriLife has been a leader in the development, marketing and distribution of annuity, life and health insurance solutions for those planning for and living in retirement.Associates get satisfaction from knowing they provide agents, marketers and carrier partners the support needed to succeed in a rapidly evolving industry.Job SummaryThe Marketing Specialist is an essential role focused on using your digital experiences to help facilitate critical tasks across multiple digital channels. You will be part of a fast-paced environment with enthusiastic professionals to bring the 'puzzle pieces' of the various digital channels together.Job DescriptionDuties/Responsibilities[The following reflects duties for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time for business reasons.]Implement and maintain our weekly assigned tasks.Manage and publish weekly content utilizing platforms such as Google Ads, WordPress and various social media channels.Work with the marketing team to streamline and optimize campaigns.Ensure content is consistent concerning style, quality and tone.Create quality assurance guidelines and process to maximize user experience.Provide regular reporting on KPIs to key stakeholders.QualificationsMinimum Job RequirementsBachelor's Degree in Marketing or related fieldBeginner knowledge of HTMLHands-on experience utilizing social mediaPrior Digital Marketing Experience a plusExperience with Direct-to-Consumer brands is a plusExperience in insurance, healthcare, or similarly regulated industries is a plusKnowledge, Skills, and AbilitiesExcellent time management, organization and communication skillsExcellent verbal and written communication skills.Excellent organizational skills and attention to detail.Strong analytical and problem-solving skills.Ability to work with digital content management systems.Proficient with Microsoft Office Suite or related software.Basic understanding of HTML