Salesforce Marketing CRM Specialist

3 weeks ago

Clearwater, United States Penn Foster Inc Full time

JOB SUMMARY PODS Moving and Storage is seeking a motivated, self-starter, problem-solver to fill the role of Salesforce Marketing CRM Specialist, primarily working on customer facing digital applications. The Salesforce Marketing Cloud CRM Specialist will be responsible for the day-to-day execution of marketing campaigns, as well as landing pages and other digital communications initiatives using the Salesforce Marketing Cloud platform and Pardot. This role requires a strong understanding of digital marketing best practices and HTML and the ability to effectively contribute to digital communication strategies through innovative creative design, setup and delivery, targeting, segmentation and personalization, end-to-end testing, analysis and optimization. This role is required to work onsite (Monday - Thursday) in the Clearwater, Florida corporate offices. (4/1 hybrid schedule) ESSENTIAL DUTIES AND RESPONSIBILITIES Design, build and refine workflows using Salesforce Marketing Cloud platform inclusive of Email studio, Journey Studio, Advertising studio, Pardot, that support internal and external digital campaigns and ongoing requests from the business. Create, deploy and maintain landing pages that promote new programs, advertised assets, product lines and other digital campaign initiatives. Collaborate with cross-functional teams to coordinate featured assets and content. Support the tagging of all marketing URLs using Google Analytics for tracking. Support the implementation of automated journeys for multiple audiences to cultivate relationships and enhance communications with active and inactive prospects. Support digital acquisition and data capture strategies, as well as audience list and database management and integrations. Work collaboratively to understand business and customer needs and advise on industry best practices and standards related to email marketing. Utilize HTML, CSS, SQL and/or AMPscript to develop customized email templates and landing pages that maintain PODS brand and style guidelines. Implement innovative designs and solutions, including mobile-responsive designs, to help make assets more visually appealing and enhance usability and engagement. Perform QA testing to ensure links, images, segmentation lists and dynamic content function properly and email renders accurately across various email clients. Measure and improve performance characteristics such as open rate, click-through rates and content engagement using A/B testing and various other methods. Monitor and respond to email deliverability issues and ensure adherence to email compliance and spam regulations (CAN-SPAM). Analyze email campaign results and assist in the creation and distribution of performance reports, summarizing key insights and offering recommendations. Contribute to the ongoing development and maintenance of the Salesforce Marketing Cloud platform. MANAGEMENT & SUPERVISORY RESPONSIBILITIES Job is NOT directly responsible for managing other employees (e.g., hiring/termination and/or pay decisions, performance management), however, will be responsible for directing technical resources. JOB QUALIFICATIONS: Essential Skills, Abilities and Example Behavior(s) COLLABORATE: Able to act as part of a larger team outside of the immediate department or group; Able to understand the importance of working with peers in other areas or management to reach "best practice" solutions for the organization. DEMONSTRATE SOUND JUDGMENT: Able to make appropriate decisions and has the vision to understand their impact. ACT WITH INTEGRITY: Able to demonstrate uncompromising adherence to ethical principles. DELIVER QUALITY RESULTS: Able to deliver top quality service to all customers (internal and external). THINK STRATEGICALLY: Able to see the "big picture" and be future-thinking. DEVELOP SELF: Able to accurately assess own strengths and development needs. SOLVE PROBLEMS: Able to apply both rational and creative processes and approaches to identify root causes of problems and solutions. TAKE INITIATIVE: Able to exhibit tendencies to be self-starting and not wait for signals. LISTEN: Able to actively listen and convey understanding of the comments and questions of others. SPEAK COMPETENTLY: Able to speak clearly and concisely. BE INNOVATIVE / CREATIVE: Able to examine the status quo and consistently look for better ways of doing things. DELIVER EXCEPTIONAL CUSTOMER SERVICE: Able to demonstrate sensitivity to customer needs (both internal and external). BE ANALYTICAL: Able to effectively gather all relevant information. BE PROFESSIONAL: Able to project a positive, professional image with both internal and external business contacts. ADVANCED COMPUTER USER: Able to use required software applications to produce correspondence, reports, presentations, electronic communication, and complex spreadsheets including formulas and macros and/or databases. JOB QUALIFICATIONS: Education & Experience Requirements Bachelor’s degree required, preferably in marketing, communications or related field. 4-7 years of experience in email marketing/digital design with a marketing automation system required. Enterprise level experience with Salesforce.com, Salesforce Marketing Cloud and Pardot required. Salesforce Marketing Cloud email certification preferred. Intermediate knowledge of HTML, CSS, SQL and/or AMPscript a plus. Knowledge of email marketing best practices and industry best practices. Ability to think critically, identify solutions and deliver recommendations based on data and analysis. Understanding of concepts/terms such as: ISP, URL, CAN-SPAM Act, Deliverability, etc. Proven ability to organize multitude of tasks, projects and information simultaneously. Must have excellent communication and organizational skills and work well under pressure in a fast-paced environment with minimum supervision. Must be able to work independently and also be team-oriented, reliable and dependable. Strong initiative, creative thinking, attention to detail and work ethic. #J-18808-Ljbffr

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