Digital Media Buyer

2 months ago

Clearwater, United States Bluewater Media Full time
Job DescriptionJob Description

Bluewater Media is looking for a talented marketer to join our team. Digital Marketing plays a vital role in the success of our clients’ businesses and advertising/marketing strategies. The Digital Media Buyer is integral in the managing, optimizing, and expanding search efforts for Bluewater Media’s clients. They will report directly to the Director of Digital and work with various Account Managers and clients to deliver pay-per-click campaigns (PPC) and contribute to the overall marketing strategy. This position is for candidates who thrive in a highly fast-paced and performance-driven ad agency environment. They must be comfortable handling multiple clients and rapidly pivoting as new requests, data or campaign goals come in. This position will focus on paid search accounts mainly in Google Ads and Microsoft Ads but will flex to provide insights across all digital channels and leverage your expertise in other areas of the digital marketing funnel. There is ample room for career growth since this position works as a part of a multidisciplinary team that includes social, programmatic, and development.

Job Description:

The primary responsibility of this role is to set up and manage our paid search marketing and online advertising. It will also work with our TV and digital marketing team to create campaigns that maximize our online presence and conversions. To have success in this role, you should be experienced at designing, buying, and managing paid search campaigns, and have the ability to identify key demographic and geographic features of target audiences. In addition, we’re seeking someone with a collaborative mindset who is passionate about marketing and driven to achieve results.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

  • Drive PPC strategy for clients based on their campaign goals
  • Understand how PPC fits into a campaign funnel including multiple mediums including social, display, streaming and offline media. Leverage this knowledge to make optimizations and strategy recommendations on how to reach client goals.
  • Execute campaign launches: keyword research, PPC strategy, ad copy development, and campaign structuring for Search campaigns with clear understanding of account structure, budget management, reporting requirements, client industry considerations, landing pages & tracking requirements.
  • Launch Campaigns Across All Google offerings, including search, P-Max, Demand Gen, Discovery and YouTube as needed
  • Daily campaign management: Monitoring campaign performance against goals, including but not limited to search terms reports, negative keyword lists and making optimizations as needed based on analysis
  • Budget management: manage pacing, daily budgets as well as overall platform allocations.
  • Bid management: implement bid strategies and optimization efforts at the campaign, ad group, and keyword levels.
  • Implement A/B and multivariate testing to continuously improve ROI and performance.
  • Monitor and analyze competitor activity through Auction Insights as well as other competitor monitoring tools (ex: SEM Rush), providing key insight and trends to clients
  • Ability to learn new technologies quickly and understand how to automate certain processes related to campaign management.
  • Ensure accurate reporting to account/client specifications & KPI’s
  • Monitor & analyze performance media data, via daily, weekly, monthly reports, or on an ad-hoc basis to drive optimization decisions and effectively manage media performance
  • Interpret & provide insight on performance reporting
  • Cultivate fresh ideas and discover new opportunities based on data analysis, digital marketing trends, and new services/products being launched.
  • Keep up to date with the latest developments and trends in digital marketing.
  • Develop strategies for new business proposals as well as current clients as needed.
  • Design and implement process improvements that positively impact the team and drive results
  • Establish standard operating procedures [SOPs] for testing to effectively challenge legacy strategies and promote innovative ideas across paid search

REQUIRED EXPERIENCE AND COMPETENCIES:

  • 3+ years in paid search PPC managing campaigns of $100K/mo+
  • Deep level knowledge of Google Ads and Microsoft Ads
  • Retargeting experience via Google
  • Keyword research
  • Experience with DTC/ecommerce, B2B lead generation, B2C lead generation, enterprise accounts
  • Excellent organizational skills and attention to details
  • Ability to think creatively and innovatively.
  • Works well in group problem-solving situations.
  • Professional & reliable demeanor with strong work ethic; ability to remain calm in difficult situations.
  • Excellent time management skills, organizing and prioritizing workload.
  • Ability to manage multiple tasks/projects simultaneously.

PREFERRED EDUCATION AND SKILLS:

  • Bachelor’s Degree in English, Communications, Business, Marketing, Information Technology or similar field
  • Google Ads/Analytics certification preferred
  • Proficient in Microsoft Excel (i.e. Pivot Tables, VLOOKUPs), with the ability to analyze data and draw conclusive insights.
  • Excellent presentation, interpersonal and communication skills; written and documentation skills.

THINGS THAT WILL PUT YOU OVER THE TOP:

  • Experience in other performance marketing channels like display, social, affiliate, etc.
  • Experience with YouTube campaigns within Google Ads
  • Experience in campaigns with multiple mediums preferably TV
  • Experience interfacing with executive leadership
  • Analytical skills to forecast and identify trends and challenges.
  • Experience with tracking and analyzing the performance of advertising campaigns.
Company DescriptionBluewater Media is a brand focused direct-to-consumer advertising agency that utilizes branded direct response, brand integration and traditional advertising methods to introduce products to market. From a 36,000 square foot production studio in Clearwater, Florida, Bluewater produces, develops, and distributes direct response campaigns, commercials, television series, documentaries and films that integrate corporate branding as a methodology to inform, educate and motivate consumers to make product choices. Bluewater also provides integrated web design, web development, e-commerce solutions, as well as broadcast and digital media strategy and placement. For more information, visit www.bluewater.tv.

Bluewater provides equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, color, religion or creed, gender, sex (including pregnancy), national origin or ancestry, ethnicity, citizenship status, genetic information, military or veteran status, age, and physical or mental disability, or any other classification protected by applicable local, state, or federal laws.

This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.Company DescriptionBluewater Media is a brand focused direct-to-consumer advertising agency that utilizes branded direct response, brand integration and traditional advertising methods to introduce products to market. From a 36,000 square foot production studio in Clearwater, Florida, Bluewater produces, develops, and distributes direct response campaigns, commercials, television series, documentaries and films that integrate corporate branding as a methodology to inform, educate and motivate consumers to make product choices. Bluewater also provides integrated web design, web development, e-commerce solutions, as well as broadcast and digital media strategy and placement. For more information, visit www.bluewater.tv.\r
\r
Bluewater provides equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, color, religion or creed, gender, sex (including pregnancy), national origin or ancestry, ethnicity, citizenship status, genetic information, military or veteran status, age, and physical or mental disability, or any other classification protected by applicable local, state, or federal laws.\r
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This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.

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