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Retail Marketing Specialist

1 month ago

Boston, United States iAnthus Capital Full time

Job Description: Retail Marketing Specialist (MA & NY) from the Company iAnthus Capital , this latest job vacancy is located in the city Boston, MA in the country United States . This job opening is open to job seekers who have a Bachelor's Degree . Job Responsibility: At iAnthus, we are not just in the business of cannabis; we're in the business of empowering individuals to lead healthier, happier lives through access to premium-quality medicinal and adult-use cannabis products. We believe in the potential of cannabis to enhance wellness and redefine the future of self-care. As a trailblazer in the cannabis industry, we're committed to providing a holistic approach to well-being, fostering a community where every patient and customer can thrive and find relief. Who We Are: iAnthus Capital Management is a multi-state operator, encompassing the full spectrum of cannabis enterprises, from cultivation to processing to retailing. Our mission is to create the most valuable cannabis brands and network of cannabis operations and distribution nationally. At iAnthus, you will be given opportunities for career development, a flexible work environment, excellent benefits, a wellness program, and the ability to interact with and learn from leaders in the cannabis industry. Who You Are: You have a strong desire to learn and to contribute to a team. You are passionate about making an inclusive, positive, and compliant workforce. You can effectively manage your time and focus on ensuring data integrity and accuracy for your projects. If you would like to work in a fast-paced environment and are interested in building something meaningful with the rest of the iAnthus team, we would love to hear from you Professional Competencies: Positive attitude Exceptional attention to detail and organization Strong interpersonal and teamwork skills Excellent verbal and written communication skills Ability to multi-task, prioritize, and work in a fast-paced environment Benefits: 20 days of Paid Time Off Nine Paid Holidays Paid Sick Leave Paid Parental Leave Medical, Dental, Vision, FSA, HSA, Transit Benefits, and 401(k) Employer Paid Short-Term Disability and Life Insurance Wellness Program Employee Assistance Program Ability to work in a growing company where your talents and skills can have a positive impact Summary: As a key player on the iAnthus marketing team, the Retail Marketing Specialist for MA and NY will be responsible for successful execution and optimization of our email, SMS and promotional campaigns, social media strategy, creation of compelling digital/in-store graphics and more. The ideal candidate thrives in a fast-paced environment and is a strategic thinker with a passion for brand storytelling. Responsibilities: Email and SMS Marketing: Develop and execute targeted email + SMS marketing campaigns, including crafting compelling messages, segmentation, scheduling, and monitoring deliverability rates. Analyze performance metrics to optimize future sends. Social Media Management: Execute the social media calendar and strategy for Massachusetts and New York, ensuring alignment with our brand's voice and objectives. Engage with our community across platforms and track social media KPIs to inform strategy adjustments and optimize on the fly. Graphic Design: Design digital and in-store graphics to support product launches, promotions, and programmatic ads. Ensure all materials reflect our brand identity and voice. Campaign Analysis: Regularly report on the performance of marketing initiatives, providing insights and recommendations for improvement. Event Coordination and Planning: Plan and execute local events to enhance community engagement and support new product launches or promotional events. Collaboration: Work closely with the marketing team and cross-functional departments to ensure cohesive strategy development and deployment. Promotions and Campaigns: Collaborate with Retail Management to implement promotions and discounts for the retail locations. Support Retail Management for any compliance necessary store updates. CRM Knowledge & Data: Define program objectives and KPIs, analyze performance data in our CRMs, and provide reporting and analysis to leadership to support sales and marketing goals. Objectives & Key Results: OBJECTIVE #1: Optimize email and SMS communications across MA & NY to increase loyalty program size, use, and effectiveness. OBJECTIVE #2: Grow the IG accounts for the retail brands in market. OBJECTIVE #3: Develop and execute market-specific event strategy. Qualifications: Bachelor's degree in business administration, marketing, communications, or a related field preferred 1-5 years of experience in marketing 1-5 years of cannabis marketing experience preferred Strong knowledge of various marketing and analytics tools such as Google Analytics, CRM systems, and content management systems Excellent analytical skills and a knack for data analysis Strong written and verbal communication skills Skilled in writing and editing content with attention to detail Strong prioritization, organization, and project management skills #J-18808-Ljbffr