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Digital Marketing Specialist

2 months ago

Boston, United States Hub Technology Group Full time

Digital Marketing Specialist

Hybrid – 2-3 days on site in Boston

4 month+ Contract with extensions - Local W2 Only


Digital Marketing Specialist will be responsible for; E-Mail Marketing, Database Marketing, Website and Social Media Support as well as Reporting and Performance Measurement.


E-mail Marketing:

o Responsible for building outbound broadcast e-mails

o Update automated email campaigns with session information and new content

o Manage the department’s e-mail marketing calendar

Database Marketing:

o Filter and export segmented lists from the Salesforce for targeted marketing

Website Maintenance:

o Serve as the principal website content editor, working in the Drupal 8 CMS to create new pages and update existing program pages

o Serve as the organization’s point-of-contact to post updated program info

o Maintain the Social Media accounts (Facebook, Twitter, LinkedIn) and post organic content through Hootesuite

Reporting and Performance Measurement


Suggested Experience

· 2+ years of experience with similar digital marketing responsibilities

· Bachelor’s Degree

· Proficiency in all aspects of CRM platforms, e-mail marketing, and social media

· Basic knowledge of HTML

· Experience drafting and editing copy for electronic communications