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Marketing Specialist/Manager

4 months ago

Salt Lake City, United States MDC Holdings, Inc. | Richmond American Homes Full time
Marketing Specialist/Manager Job Locations US-UT-Salt Lake City ID 2024-6758 Category Homebuilding Operations Jobs Type Regular Full Time Overview

BREAK GROUND ON A REWARDING CAREER WITH US

At MDC Holdings, Inc./Richmond American Homes, we encourage a company culture that promotes professionalism, teamwork, health & wellness and work-life balance. If you are a results-driven professional with a passion for success, consider building a career with us. We're proud to be one of the most established builders in the industry, with 45 years of experience and 240,000 homes to our credit.

Position Summary

The Marketing Specialist/Manager manages a variety of different marketing projects. This position will support our Utah division as the go-to project lead of their day-to-day marketing needs. This position will work closely with in-house copywriters, print and online designers and the digital team, as well as other departments like National Merchandising and National Architecture.

*The title of this position will be determined based on the experience level of the selected candidate.

Responsibilities

Below is a snapshot of project scopes and deliverables you will work on :

  • Managing home listings on website and mls
  • Community launches
  • Realtor outreach
  • Struggling communities
  • Sales center marketing materials and presentation
  • Floor plan/rendering production
  • New Sales Center production and install management

Requirements

  • Project Management: Responsible for prioritizing division marketing projects for assigned communities to ensure deadlines are met. Must have excellent organizational skills and the ability to adapt to new conditions, assignments and deadlines. Will manage multiple projects from start to finish, including; directional signage for communities, MLS listings, RichmondAmerican.com listings, print collateral and e-blast messaging.
  • Communication: Act as the marketing lead and primary liaison between Division/Sales and National Marketing. Collaborate with Division President/Sales Management and National Marketing to coordinate the marketing, communications and advertising efforts for the division. Work closely with sales associates on understanding and executing marketing programs, as well as implementing community standards. Ensure all parties are kept informed of current marketing initiatives.
  • Events/Promotions Strategy: Collaborate with Division/National Marketing to create and execute consumer and broker outreach programs marketing programs.
  • Budgeting: Responsible for maintaining a divisional marketing budget, processing invoices and tracking expenses against budget. This position is charged with ensuring the division's marketing expenditures fall within the allotted budget.
  • Strategic Thinking & Problem Solving: Work closely with division Sales team in achieving common goals of driving community traffic and sales. Bring new ideas and thinking to the position to support field team by compiling information, recognizing various issues and opportunities, as well as identifying possible solutions and alternatives.
  • Results Orientation: Work with Sales Management/Sales Associates and National Marketing in tracking all marketing initiatives and provide analysis of effectiveness. Identify, develop and implement best practice marketing processes among division team.
  • Contract Negotiation: Negotiate contracts with various vendors as appropriate.
  • Scope: Extremely fast-paced, deadline driven, dynamic, high energy, professional team environment within a departmental setting. Working in and outside of the corporate office for meetings and project requirements, which includes spending 2-3 days each week in the field touring communities on a weekly basis throughout the metro area (must have reliable transportation).

Benefits & Perks

While we value hard work, we also recognize the importance of having fun Our employees enjoy a collaborative environment where they can freely bounce ideas off one another and participate in exciting teambuilding activities and outings, like trips to the ballpark, holiday celebrations, regular office socials and much more.

  • Positive, collaborative team culture
  • Competitive compensation structure
  • Comprehensive benefits package includes: Medical, Dental, Vision, HSA/FSA accounts, 401K, Life Insurance, Short Term Disability, Long Term Disability, and EAP
  • Time Off benefits include: Vacation, Sick, Holiday, Bereavement, Jury Duty, FMLA, and Military leave
  • Discounted pet insurance
  • Home purchase discounts & more

*All benefits are subject to qualification and hire dates. Not all benefits apply to commissioned sales people.

If you are ready for more than a job and seek a career with one of the most respected organizations in a top industry then we want to hear from you. Please also visit our website at www.richmondamerican.com for more information.

MDC Holdings, Inc. / Richmond American Homes is an Equal Opportunity Employer. #LI-GG1 #LI-ONSITE