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Marketing Manager

2 months ago

Salt Lake City, United States Metro Group Inc Full time
Job DescriptionJob Description

Are you a strategic thinker with a passion for driving results through innovative marketing? Do you thrive in a fast-paced environment where creativity meets analytics? If so, Metro Group Inc. is looking for a dynamic Marketing Manager to lead our multi-channel marketing efforts and take our brand to the next level

About Us:

Metro Group Inc. is at the forefront of the recycling industry, committed to sustainability and excellence. We're not just about recycling; we're about transforming how businesses and communities interact with the environment. Join us in making a difference while advancing your career in a forward-thinking and supportive environment.

Key Responsibilities:

  • Strategic Leadership: Develop and execute comprehensive multi-channel marketing strategies to drive customer acquisition and retention across diverse audiences and verticals.
  • Website & SEO Management: Oversee the optimization and management of seven WordPress websites, ensuring they are up-to-date with SEO best practices and fresh content.
  • Data-Driven Decision Making: Manage CRM systems (HubSpot) with seamless integration of GA4 and CallRail, ensuring clean, actionable data that informs budget decisions and performance metrics.
  • Digital Advertising Mastery: Lead and optimize paid advertising campaigns across seven Google Ads accounts, targeting both B2B and B2C audiences at every stage of their journey.
  • Event Coordination: Spearhead six large-scale in-person recycling events annually, enhancing community engagement and increasing brand visibility.
  • Sales & Marketing Alignment: Collaborate closely with the sales team to ensure a unified growth strategy, providing them with the resources, content, and training needed to succeed.
  • Content Creation & Design: Create compelling visual and written content, from blogs to promotional materials, ensuring consistency with our brand's image and messaging.
  • Social Media Strategy: Drive social media efforts across multiple platforms, growing our online presence and fostering meaningful customer engagement.
  • Email Marketing & Reputation Management: Design and oversee impactful email campaigns, and manage our online reputation across platforms like Google, Yelp, and Bing.
  • Innovation & Growth: Stay ahead of industry trends, continuously seeking out new ideas and strategies to enhance our marketing efforts and drive Metro Group Inc.'s growth

What We're Looking For:

  • Experience: 3-5 years of professional marketing experience with a strong understanding of B2B marketing and sales operations.
  • Technical Skills: Proficiency in WordPress, HubSpot, CallRail, Google Analytics, and ad platforms like Google Ads and Facebook Ads Manager.
  • Creative & Analytical: Competent in photography, video production, and editing, with a knack for making data-driven decisions.
  • Innovative & Resourceful: A proactive problem solver who is up-to-date with the latest trends in digital marketing, SEO, and AI.
  • Team Player: Excellent time management skills with the ability to work both independently and collaboratively to meet deadlines and achieve goals.

What We Offer:

  • Comprehensive Benefits: Medical, Dental, Vision, Voluntary Life/AD&D, and more.
  • Work-Life Balance: Paid Time-Off (PTO), 7 paid holidays, and a 401k with company matching up to 4%.
  • Incentives & Perks: Competitive wage, $500 Employee Referral Bonus, $500 Employee Retention Bonus, safety incentives, and exciting company events.
  • Career Growth: Opportunities to innovate and make a significant impact within a company that values creativity, initiative, and professional development.

If you're ready to make your mark in the world of marketing and contribute to a company with a mission of sustainability and community engagement, apply today and become a part of the Metro Group Inc. family

Apply now to join a team that's not just making waves, but making a difference.