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Communications Manager
4 months ago
Summary
The Communications Manager is responsible for leading communication activities that will positively brand University City (City) and engage the community in City initiatives. The Communications Manager fosters community engagement and ensures best practices in policy and process implementation City-wide.
Accountabilities
Develop, implement, and access a digital government division, keeping residents informed on a 24/7 basis.
Advance the City's identity and broaden the awareness of the City's events, programs, accomplishments, and priorities through communications and social media initiatives
Provide timely, transparent, and proactive information to the public
With the direction of the Assistant City Manager, manages content and scheduling for City homepage website, and all mass communications, according to City policies procedures, and communications best practices
Disseminate prompt, accurate emergency public information during emergency and disaster situations
In collaboration with the Assistant City Manager, prepare and deliver verbal communications, such as press conferences, interviews, phone calls, face-to-face meetings, and written communications, including press releases, reports, and social media updates, to colleagues, collaborators, the public and other stakeholders
Plan, lead, and implement projects, on schedule, with measurable results
Anticipate and identify challenges, current and emerging, and execute appropriate strategies to address them
Design, develop, and disseminate high quality tools and materials, ensuring style and branding compliance
In collaboration with the Assistant City Manager, contribute to the design and develop high quality tools, resources, and support of the City's website, ensuring style and branding compliance
Monitor social media platforms and create posts that are exciting, inviting, and engaging for the community in a manner that builds trust and vibrancy
Write compelling and informative copy for various communications, including social media postings, blogs, and website
Create digital events for City programs and share information to generate registrations
Serve as a responsive, engaging spokesperson and lead contact on communication matters
Implement and manage social media scheduling/cross-posting platform
Develop social media content calendar
Attend and stream City Council meetings.
Collaborate and support Information Technology (IT) department functions
Serve as an internal consultant and provide guidance and training to staff on communications challenges
Engage with all clients in a professional manner
Establish and maintain healthy networks and working relationships
Other duties that may be required
Knowledge, Skills, and Abilities
Bachelor's degree in Journalism, Public or Media Relations, Communications, Marketing, Social Interactive Media, or related field, required. Master's degree, preferred
Minimum three years' experience in Journalism, Public or Media Relations, Communications, Marketing, or Social Interactive Media required in lieu of degree requirements
Knowledge of practices, principles, and techniques of public information, media, marketing, and public relations
Advanced, professional writing and grammar skills
Understanding of principles, practices, and concepts of services and activities of municipal government and citizen participation, a plus
Understanding of social and digital media trends and best practices to communicate effectively, increase online presence, and grow audiences on various communication platforms
Proven strength and proficiency in using social and digital media applications
Proficient use of basic layout, publishing, illustration, and photography applications, including Adobe InDesign, Adobe Illustrator, Adobe Photoshop, and Canva
Competence to demonstrate independence and accountability, owning outcomes.
Positive, proactive attitude
High level of analytical, organizational, and time management skills
Ability to conduct oneself in a professional, respectable manner
Ability to quickly grasp and manage complex challenges in a timely manner
Ability to attend evening or weekend meetings as needed
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