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Marketing Specialist
2 months ago
Job Duties/Description:
- Support the marketing lead in all aspects of campaign execution and analysis. Develop, maintain, and execute marketing work plans, including managing timelines and budgets.
- Monitor, track, and analyze ongoing marketing performance.
- Adapt and execute changes in strategies and content based on performance results to reach program targets and optimize campaign performance.
- Identify, negotiate, secure, and execute domestic and international marketing opportunities to meet program targets and maximize ROI. This includes researching and identifying new target audience segments and generating leads to expand program reach.
- Collaborate with internal teams to develop program materials and marketing assets that support achieving program goals.
- Ensure the accuracy of marketing materials, alignment with brand standards, and proper messaging for the target audience.
- Provide final approval of marketing assets before their promotion.
- Manage multi-channel marketing communications to strengthen the brand, drive attendance, and increase revenue growth.
- Lead kickoff and milestone meetings for individual programs with cross-functional teams.
- Provide marketing progress updates to internal stakeholders throughout the marketing plan's lifecycle.
- Establish and maintain vendor relationships.
- Expand knowledge of marketing trends and strategies through self-study and participation in educational opportunities. Research and analyze market trends, competitor offerings, product specifications, and demographic data to support successful execution of marketing initiatives.
- Perform other duties and projects as assigned.
Requirements:
- Bachelor's degree in marketing or related field or equivalent experience
- 3-5 years of omni channel marketing experience: print collateral, PPC/digital campaigns, e-mail marketing, social media and more.
- 3-5 years of experience in successful campaign execution.
- Experience using Microsoft and marketing applications, such as Monday.com. .
- Possess strong negotiation skills.
- Demonstrate effective communication skills, written, verbal and listening.
- Detail-oriented and organized; comfortable multi-tasking to produce high-quality work on tight deadlines.
- Strong analytical and critical thinking skills.
- Proven ability to work both as an individual contributor and team member.
- Ability to work in-office (hybrid environment).
Additional Info:
- Pay range: $55-65K - depending on years of experience
- Schedule: M-F 8:30a-5p
- Location: Onsite for first 90 days then Hybrid (2-3x days in office)
All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.