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Digital Marketing Strategist

2 months ago

San Antonio, Texas, United States Frost Bank Full time
About the Role

Frost Bank is seeking a highly skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive social media strategy that aligns with our brand values and goals.

Key Responsibilities
  • Develop and execute a social media strategy that drives engagement and brand awareness
  • Collaborate with the creative marketing team to create high-quality content that resonates with our target audience
  • Stay up-to-date with the latest social media trends and best practices to ensure our online presence remains current and relevant
  • Serve as a primary point of contact for line-of-business stakeholders and provide guidance to other team members
  • Utilize data and analytics to measure the effectiveness of our social media efforts and make data-driven decisions
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field
  • 4+ years of experience in program management and social media marketing
  • Expert-level knowledge of marketing program management and social media platforms
  • Excellent verbal and written communication skills
  • Proficient in Microsoft computer applications
What We Offer
  • Competitive salary and benefits package
  • Opportunities for professional growth and development
  • A dynamic and supportive work environment
  • Recognition and rewards for outstanding performance