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Vans: Coordinator, Brand Social

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Costa Mesa, United States VF Corporation Full time

We are on the lookout for a trailblazing Brand Social & Gaming Coordinator to spearhead our presence in the virtual world. If you are passionate about social media, content creation, gamification, innovation, and connecting with the next generations, this is your chance to redefine the future of our brand and push culture forward.

Join the Vans Family

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the creative voyagers within our company and community. For them, creativity is about the journey, not just the output. Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have HEART - also referred to as the "Van Doren Spirit". We are relentlessly CURIOUS about our consumers and the world around us. We are UNAPOLOGETICALLY AUTHENTIC and whole heartedly believe the most "Off the Wall" thing you can do is be yourself. We are driven by a spirit of INGENUITY. And we are passionate about local COMMUNITIES. And most of all, we are a family that has fun together.

At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

How You Will Make a Difference

What you will do:

  • As a Brand Social & Gaming Coordinator at Vans, you will be at the forefront of blending social media, gaming and other immersive platforms. You will play a pivotal role in creating authentic brand storytelling assets and crafting meaningful social media content.

    This role involves coordinating social content, community management and immersive experiences, virtual events, and skateboarding gaming collaborations to connect with our gaming community in innovative ways.
How you will do it:
  • Social media content planning:
    • Plan & execute Vans' social media content creation strategy, contributing to day-to-day content planning and activities across all Vans accounts.
    • Supporting social media manager the end-to-end posting process, from concept to approval. Curate diverse content, including livestreams, Instagram Reels, polls, and TikTok videos, supporting editorial stories or standing alone as impactful content.
    • Utilize analytics insights to strategically produce content that resonates with the target audience.
  • Skate Gaming Experience Planning:
    • Plan and execute virtual skate gaming experience within the metaverse that align with the Vans brand vision and mission.
    • Collaborate with internal teams to ensure events are on-brand and resonate with the gaming community.
  • Gaming Partnerships:
    • Identify and establish partnerships with gaming developers, platforms, and influencers that align with Vans' brand positioning.
    • Manage relationships to create unique and authentic gaming experiences in Roblox and Fortnite.
  • Gaming Community Engagement:
    • Cultivate an open and engaged community in Discord, facilitating discussions and creating opportunities for user participation.
    • Monitoring & respond to community feedback and foster positive interactions.
  • Metaverse Social Content Creation and Promotion:
    • Work with content creators and social content creation team to develop metaverse-related content that seamlessly integrates Vans' aesthetic.
    • Implement promotional strategies to increase the visibility of Vans within virtual gaming spaces.
  • Agency Coordination:
    • Brief and collaborate with gaming agency teams to ensure the smooth integration of Vans social calendar and gaming strategy
    • Communicate and manage relationships with content creation agencies to ensure the seamless execution of campaigns.
You're a game catalyst, game & web3 native, visionary, change maker and a dreamer

Free To Be, Inclusion & Diversity

As a mission-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience: 3+ years

Educational Position Requirements:
  • Proven experience in social media, web3, gaming, metaverse coordination, or a related field.
  • Passion for Vans' skateboarding and the gaming culture.
  • Strong communication and interpersonal skills.
  • Creative thinking and problem-solving abilities.
  • Familiarity with various gaming platforms and metaverse ecosystems.
  • Bachelor's degree in Social, Content Creation, Gaming, Marketing, or a related field.
  • Creative thinker with a passion for exploring new and innovative marketing channels.


The ideal candidate should be deeply familiar with TikTok, Youtube, actively use Discord for socializing, into Web3, also fully engaged in key gaming platforms: Roblox, Fortnite, etc.

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Perservere.

What's in it For You

We're in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That's why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we're the total package. Go to MyVFBenefits.com and click on "Looking to Join VF?" to learn more.

Our Parent Company, VF Corporation

VF is one of the world's largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It's the reason we come to work every day. It's a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question. Are you in?

Hiring Range:
$51,840.00 USD - $64,800.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.